How eBay® Really Works,9781402737695

How eBay® Really Works

by ;
ISBN13: 9781402737695
ISBN10: 1402737696
Format: Paperback
Pub. Date: 2006-11-28
Publisher(s): Sterling
  • Free Shipping Icon

    This Item Qualifies for Free Shipping!*

    *Excludes marketplace orders.

List Price: $15.70

Rent Book

Select for Price
Add to Cart
There was a problem. Please try again later.

New Book

We're Sorry
Sold Out

Used Book

We're Sorry
Sold Out

eBook

We're Sorry
Not Available

Buy from our Marketplace starting at $5.37

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

There are currently 200 million registered eBay users-and this number grows each day! Brad and Debra Schepp offer insider tips and strategies for both buyers and sellers who want to learn how to get started and take advantage of this powerful tool. What's more, the Schepps tackle those tough questions eBay was hoping you wouldn't ask: How do you protect yourself against fraud? Is it really safe to buy big-ticket items like cars, real estate, and jewelry? Are the listing enhancements offered by eBay really worth the cost? Can you always trust a "PowerSeller"? And when are you better off listing your product on a different site? With interviews and advice from successful buyers and sellers, simple Quick Start lists, and a glossary that is a handy reference to terms you need to know, this authoritative guide offers the straight scoop on getting the most out of the Web's greatest marketplace. Book jacket.

Table of Contents

Acknowledgments x
Introduction 1(5)
Part I: Buying
Quick Start Guide---eBay Buying in 5 Steps
6(1)
What's All This Fuss about eBay?
7(16)
More Than Anything, eBay Is Fun!
9(3)
eBay Explained
12(3)
eBay Is a Community
15(2)
What You'll Need to Get Started
17(4)
My Best eBay Buy
21(2)
How Do I Find the Good Stuff?
23(14)
Browsing eBay's Categories
24(3)
Searching
27(6)
Other Shopping Options
33(2)
My Best eBay Buy
35(2)
How Do I Know Whom to Trust?
37(24)
eBay's System of Feedback
38(5)
The Item Description
43(2)
Seller's Policies
45(1)
Ask a Question
46(2)
Signs You Can Trust
48(3)
About Me Pages
51(2)
Buyer Beware
53(6)
My Best eBay Buy
59(2)
How Do I Place a Bid?
61(16)
How to Place a Bid
61(3)
When Should I Bid?
64(5)
Know Your Competition
69(1)
Special Situations
70(1)
Sniping Software
71(2)
Can I Cancel My Bid?
73(1)
My Best eBay Buy
74(3)
Effectively Communicating with Sellers
77(10)
Effective E-mail Communication
78(1)
Communicate Before You Bid
78(3)
After-the-Sale Correspondence
81(1)
Don't Be Afraid to Call
82(1)
What About Skype?
82(1)
Your About Me Page
83(2)
My Best eBay Buy
85(2)
Paying for Your Items
87(12)
Seven Days to a Successful Sale
87(2)
PayPal: Your Best Option
89(3)
Personal Checks
92(1)
Money Orders
93(1)
Paying for High-Priced Items
93(2)
Wire Transfers
95(1)
Our PayPal Bias
95(1)
My Best eBay Buy
96(3)
Feedback: Love It and Leave It
99(14)
When Should I Leave Feedback?
100(2)
What Should My Feedback Say?
102(5)
Someone Left Me Negative Feedback! Now What?
107(3)
My Best eBay Buy
110(3)
What If Something Goes Wrong?
113(16)
The Realities of Doing Business on eBay
114(1)
An Ounce of Prevention
115(1)
Types of eBay Fraud
116(3)
When Bad Things Happen
119(8)
My Best eBay Buy
127(2)
PowerSearch to PowerBuy: Advanced Searching Techniques
129(14)
Advanced Searching
129(6)
Tips and Tricks
135(5)
My Best eBay Buy
140(3)
Buying Motor Vehicles and Real Estate
143(18)
eBay Motors
144(9)
Buying Real Estate on eBay
153(4)
My Best eBay Buy
157(3)
Part II: Selling
Quick Start Guide---eBay Selling in 5 Steps
160(1)
Start Selling on eBay
161(14)
Selling: A Horse of a Different Color, but Still a Horse
162(1)
Thinking Like a Seller
163(3)
Register Yourself in the Eyes of eBay
166(4)
Choosing an Item for Your First Sale
170(3)
My Best eBay Sale
173(2)
Creating Winning Listings
175(26)
Creating a Listing
176(15)
Make Your Listings POP!
191(5)
Timing Your Auctions
196(1)
Managing Your Auctions
197(2)
My Best eBay Sale
199(2)
Making Sure Your Price Is Right
201(12)
Here's to More Research
202(2)
Pricing Strategies for Your Auctions
204(7)
My Best eBay Sale
211(2)
Customer Service Without the Smile
213(14)
You're Already Thinking about Great Customer Service
214(1)
Communication Is the Key, and that Means E-mail!
215(1)
Reach Out and Touch Your Customer
216(1)
Good Customer Service Equals Good Business for You
217(3)
Show Them the Real You!
220(4)
There's No Beginning and No End in Sight
224(1)
My Best eBay Sale
224(3)
Making Sure You're Paid!
227(12)
The Payment Mechanics
228(6)
When Something Goes Wrong
234(3)
My Best eBay Sale
237(2)
Packing and Shipping Without Schlepping
239(12)
Get Organized
240(3)
Packing Your Items
243(3)
How Much Should You Charge?
246(1)
Paying for Your Postage
246(1)
Who's Your Carrier?
247(1)
What about Insurance?
248(1)
A Word about Timing
248(1)
Send It Out Right. It Shows Them You Care
249(1)
My Best eBay Sale
249(2)
Feedback: Your Report Card for All the World to See
251(8)
A Seller's Feedback
251(3)
The Feedback You Leave
254(1)
Responding to a Negative
255(2)
My Best eBay Sale
257(2)
Finding More Stuff to Sell
259(20)
You Profit When You Buy
260(1)
How Do I Decide What to Sell?
261(12)
Researching Sales Trends
273(3)
My Best eBay Sale
276(3)
Ready for an eBay Store?
279(14)
Inside an eBay Store
279(1)
Should You Have an eBay Store?
280(4)
How to Open an eBay Store
284(4)
Your Own Web Store
288(3)
My Best eBay Sale
291(2)
Become a PowerSeller!
293(16)
What Exactly Is a PowerSeller?
294(2)
Ahhh, the Life of a PowerSeller (Hey You, Get Back to Work!)
296(3)
Time for Some Good News
299(2)
You're a Business Owner Now, So Start Thinking Like One
301(5)
It's Been a Great Ride. Now Fasten Your Seatbelts and Off You Go!
306(1)
My Best eBay Sale
307(2)
Appendix A: Selling Vehicles on eBay 309(2)
Appendix B: Our Favorite Resources for eBay Buyers and Sellers 311(4)
Glossary 315(14)
Index 329

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.