How to Make Millions with Your Ideas : An Entrepreneur's Guide

by
Format: Paperback
Pub. Date: 1996-01-01
Publisher(s): Plume
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Author Biography

Dan S. Kennedy made a fortune in direct-mail marketing by doing exactly what he wasn't supposed to. A leading producer of infomercials and video brochures, he is also the author of How to Make Millions With Your Ideas (Plume). He lives in Phoenix, Arizona.

Table of Contents

Introduction: So You've Got a "Million-Dollar Idea" - Now What?p. 1
The Eight Best Ways to (Still) Make a Fortune from Scratch in Americap. 5
How You Can Turn an "Ordinary" Business into an Extraordinary Moneymaking Machinep. 13
How to Invent, Find, or Gain Control of Enormously Profitable Productsp. 25
How to "Reinvent" Your Way to a Fortunep. 44
How Providing a Service Can Make You a Millionairep. 62
How the Amazing Power of Duplication Turns Even Simple Ideas into Impressive Fortunesp. 72
How to Make Your Millions in the Exciting World of Direct Marketingp. 88
Superhighway to Millions: The Brave New World of Electronic Direct Marketingp. 111
How to Print as Much Money as You Want, Legally: The Incredible Wealth-Producing Secret of Information Productsp. 135
How Publicity and Promotion Can Produce Million-Dollar Business Breakthroughsp. 156
You Might Make Your Millions Faster by Selling Out Than by Staying Inp. 173
The Ultimate Millionaire-Maker Strategyp. 188
How to Use Aristotle Onassis's Biggest Business Secret: The Million-Dollar Rolodexp. 201
Acknowledgments and Important Noticesp. 249
Indexp. 253
Table of Contents provided by Blackwell. All Rights Reserved.

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