How to Start a Home-Based Pet Care Business

by
Format: Trade Paper
Pub. Date: 2002-02-01
Publisher(s): Globe Pequot
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Summary

This series provides the tools to help launch a successful home business and keep it running in today's competitive environment. Like having a personal business advisor, each title in this series provides insider information from professionals who have done it themselves, including: -- Essential information on start-up costs, self-evaluation, and zoning regulations-- Advice on how to attract first-time customers, maintain a loyal client base, and price services competitively and profitably-- Easy-to-use worksheets and questionnaires to help entrepreneurs focus on success, plus sample business forms-- Listings of contacts, organizations, and phone numbers of people in the trade-- Internet sites as sources of information, marketing and selling, and making contacts

Author Biography

Kathy Salzberg has been involved in the pet care business for twenty-four years and is co-owner of The Village Groomer, a grooming salon and pet-related store in Walpole, Massachusetts. A nationally certified master groomer, she writes a monthly column in Groom & Board magazine called "Groomer Humor." Her feature articles also appear regularly in Cat Fancy, Dog Fancy, Dogs USA, Cats USA, and Popular Dog Magazine.

Table of Contents

Acknowledgments xiii
Introduction xv
Why Pet Care?
1(18)
Pet Services in Demand Today
3(7)
Is This the Field for You?
10(1)
The First Ingredient Is Love
11(3)
More Than Playing with the Puppies
14(2)
Honestly Assessing Your Capabilities
16(3)
Before You Begin
19(20)
Training Needed
19(6)
Your Support System: Family and Friends
25(3)
Attitude Is Everything
28(1)
Your Word Is Your Bond: Building a Golden Reputation
29(2)
The Pet Population in Your Area
31(1)
What's in a Name?
32(7)
Getting Down to Business
39(22)
Your Mission Statement
39(1)
Creating a Business Plan
40(14)
Why You Need an Attorney
54(1)
Business Structure Options
55(6)
Creating Your Workspace
61(8)
Are You Zoned for Business?
61(2)
Licenses and Permits
63(1)
Being a Good Neighbor
64(1)
Your Home Office
65(1)
Drawing the Lines
66(3)
By the Numbers: Accounting and Taxes
69(14)
Choosing an Accountant
69(2)
The Importance of Keeping Records
71(1)
Will You Need a Receipt for That?
72(1)
Your Balance Sheet
73(3)
Your Income Statement
76(1)
Cash Flow Projection
76(2)
Taxing Issues
78(5)
Insuring Your Success
83(6)
Property and Casualty Insurance
83(1)
Automobile Insurance
84(1)
Liability Insurance
84(2)
Business Interruption Insurance
86(1)
Workers' Compensation
86(3)
Banking on Your Future
89(8)
Your Business Bank Account
89(2)
Paper or Plastic? Credit, Charge, and Debit Cards
91(6)
The Basics of Working at Home
97(16)
Equipping Your Office
97(1)
Client Cards
98(4)
Computers and You
102(2)
The Telephone: Your All-Important First Impression
104(4)
Office Hours
108(1)
The Yin and Yang: People Pleasing and Setting Your Boundaries
109(1)
The Kids Are All Right
109(1)
Friendly Relations
110(3)
Constructing Your Home Grooming Shop
113(16)
Room to Grow
113(1)
A Warm Reception
114(2)
Room to Groom
116(1)
Tools of the Trade
116(2)
Holding Patterns
118(1)
Pipe Down!
119(1)
Plug It In
120(1)
Keeping It Cool
120(1)
Fluff and Buff: Dryers for Your Salon
121(2)
Splish Splash
123(1)
The Plumber's Friend
124(1)
Incidentals
124(1)
When Nature Calls
125(1)
Read Any Good Books Lately?
125(1)
Dress for Success
126(1)
Oodles of Options
127(2)
Financing Your Grooming Business
129(14)
What Will It Cost?
129(2)
Shop Till You Drop: Where to Buy It
131(1)
Obtaining Credit with Wholesalers
132(3)
Managing Credit to Your Advantage
135(1)
To Sell or Not to Sell?
135(1)
Ask and You Shall Receive: How Your Distributors Can Help You
136(1)
Buying in Bulk and Product Storage
137(1)
Inventory Control
138(1)
Taking Your Show on the Road: Mobile Grooming
139(4)
Pet Grooming Potpourri
143(22)
Good Housekeeping and Antiseptic Procedures
143(3)
Pet Health Issues
146(6)
Early Arrivals and Late Pickups
152(2)
Groomer Health Issues
154(4)
Honing Your Skills
158(3)
Grooming Shows and Competitions
161(4)
Pet Sitting and Dog Walking
165(12)
Organization Is Everything
165(1)
The Client Interview
166(3)
Security Is Key
169(1)
Routine Booking
169(3)
Your Service Area
172(1)
Insurance Needs
172(1)
Dishonesty Bonding
173(1)
Tools of the Trade
174(1)
Why a Post Office Box?
174(1)
Your Emergency Backup Plan
174(1)
Reliable Transportation
175(1)
Accreditation and Certification
175(1)
Good to Go
176(1)
Obedience Training
177(14)
Trainers Needed: Apply Within
177(2)
Tracking Your Training Career
179(4)
Professional Organizations
183(1)
Beyond Education
184(1)
The Business End of Training
185(4)
Playing It Safe and Being a Good Neighbor
189(2)
Marketing and Public Relations
191(28)
Setting Your Prices
191(4)
Never Apologize for Quality!
195(2)
Should You Barter Your Services?
197(1)
Gift Certificates
198(1)
Advertisements for Yourself
199(2)
Media Choices
201(1)
One of the Locals
202(1)
Networking and Petworking: Referrals Mean Business!
203(1)
Word of Mouth: Still the Best
204(1)
Public Relations: Tooting Your Own Horn
204(1)
News Releases
205(3)
All the World's a Stage: Special Events
208(1)
For a Good Cause: How to Be Both Charitable and Wise
209(1)
Sharing Your Knowledge
210(1)
Public Speaking
211(1)
Your Personal Pipeline: Publishing a Newsletter
212(2)
Check Us Out on the Web!
214(5)
The Personal Touch
219(12)
When Work and Play Are One
219(2)
Sweet Remembrance: Seasonal Gifts for Your Customers
221(1)
Dealing with Difficult Clients
222(7)
Helping Clients Deal with Pet Illness and Bereavement
229(2)
Watching Baby Grow
231(20)
Growth Opportunities
232(1)
Adding to Your Staff
232(4)
The Art of the Interview
236(2)
Training for Success
238(1)
Shop Policies
239(1)
Learning to Be the Boss
240(1)
How to Pay Employees
241(5)
The Importance of Staff Meetings
246(1)
Motivated to Succeed: Praising a Job Well Done
247(1)
Correcting Employee Problems
248(1)
Health Insurance and Benefits
248(3)
Closing Thoughts 251(2)
Index 253(6)
About the Author 259

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