| Acknowledgments |
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xiii | |
| Introduction |
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xv | |
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1 | (18) |
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Pet Services in Demand Today |
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3 | (7) |
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Is This the Field for You? |
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10 | (1) |
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The First Ingredient Is Love |
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11 | (3) |
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More Than Playing with the Puppies |
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14 | (2) |
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Honestly Assessing Your Capabilities |
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16 | (3) |
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19 | (20) |
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19 | (6) |
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Your Support System: Family and Friends |
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25 | (3) |
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28 | (1) |
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Your Word Is Your Bond: Building a Golden Reputation |
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29 | (2) |
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The Pet Population in Your Area |
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31 | (1) |
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32 | (7) |
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39 | (22) |
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39 | (1) |
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40 | (14) |
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54 | (1) |
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Business Structure Options |
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55 | (6) |
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61 | (8) |
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Are You Zoned for Business? |
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61 | (2) |
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63 | (1) |
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64 | (1) |
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65 | (1) |
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66 | (3) |
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By the Numbers: Accounting and Taxes |
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69 | (14) |
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69 | (2) |
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The Importance of Keeping Records |
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71 | (1) |
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Will You Need a Receipt for That? |
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72 | (1) |
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73 | (3) |
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76 | (1) |
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76 | (2) |
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78 | (5) |
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83 | (6) |
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Property and Casualty Insurance |
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83 | (1) |
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84 | (1) |
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84 | (2) |
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Business Interruption Insurance |
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86 | (1) |
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86 | (3) |
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89 | (8) |
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Your Business Bank Account |
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89 | (2) |
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Paper or Plastic? Credit, Charge, and Debit Cards |
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91 | (6) |
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The Basics of Working at Home |
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97 | (16) |
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97 | (1) |
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98 | (4) |
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102 | (2) |
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The Telephone: Your All-Important First Impression |
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104 | (4) |
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108 | (1) |
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The Yin and Yang: People Pleasing and Setting Your Boundaries |
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109 | (1) |
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109 | (1) |
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110 | (3) |
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Constructing Your Home Grooming Shop |
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113 | (16) |
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113 | (1) |
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114 | (2) |
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116 | (1) |
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116 | (2) |
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118 | (1) |
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119 | (1) |
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120 | (1) |
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120 | (1) |
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Fluff and Buff: Dryers for Your Salon |
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121 | (2) |
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123 | (1) |
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124 | (1) |
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124 | (1) |
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125 | (1) |
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Read Any Good Books Lately? |
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125 | (1) |
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126 | (1) |
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127 | (2) |
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Financing Your Grooming Business |
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129 | (14) |
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129 | (2) |
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Shop Till You Drop: Where to Buy It |
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131 | (1) |
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Obtaining Credit with Wholesalers |
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132 | (3) |
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Managing Credit to Your Advantage |
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135 | (1) |
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135 | (1) |
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Ask and You Shall Receive: How Your Distributors Can Help You |
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136 | (1) |
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Buying in Bulk and Product Storage |
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137 | (1) |
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138 | (1) |
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Taking Your Show on the Road: Mobile Grooming |
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139 | (4) |
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143 | (22) |
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Good Housekeeping and Antiseptic Procedures |
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143 | (3) |
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146 | (6) |
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Early Arrivals and Late Pickups |
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152 | (2) |
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154 | (4) |
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158 | (3) |
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Grooming Shows and Competitions |
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161 | (4) |
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Pet Sitting and Dog Walking |
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165 | (12) |
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Organization Is Everything |
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165 | (1) |
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166 | (3) |
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169 | (1) |
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169 | (3) |
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172 | (1) |
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172 | (1) |
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173 | (1) |
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174 | (1) |
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174 | (1) |
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Your Emergency Backup Plan |
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174 | (1) |
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175 | (1) |
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Accreditation and Certification |
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175 | (1) |
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176 | (1) |
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177 | (14) |
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Trainers Needed: Apply Within |
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177 | (2) |
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Tracking Your Training Career |
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179 | (4) |
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Professional Organizations |
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183 | (1) |
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184 | (1) |
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The Business End of Training |
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185 | (4) |
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Playing It Safe and Being a Good Neighbor |
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189 | (2) |
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Marketing and Public Relations |
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191 | (28) |
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191 | (4) |
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Never Apologize for Quality! |
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195 | (2) |
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Should You Barter Your Services? |
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197 | (1) |
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198 | (1) |
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Advertisements for Yourself |
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199 | (2) |
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201 | (1) |
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202 | (1) |
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Networking and Petworking: Referrals Mean Business! |
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203 | (1) |
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Word of Mouth: Still the Best |
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204 | (1) |
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Public Relations: Tooting Your Own Horn |
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204 | (1) |
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205 | (3) |
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All the World's a Stage: Special Events |
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208 | (1) |
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For a Good Cause: How to Be Both Charitable and Wise |
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209 | (1) |
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210 | (1) |
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211 | (1) |
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Your Personal Pipeline: Publishing a Newsletter |
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212 | (2) |
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214 | (5) |
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219 | (12) |
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When Work and Play Are One |
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219 | (2) |
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Sweet Remembrance: Seasonal Gifts for Your Customers |
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221 | (1) |
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Dealing with Difficult Clients |
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222 | (7) |
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Helping Clients Deal with Pet Illness and Bereavement |
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229 | (2) |
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231 | (20) |
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232 | (1) |
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232 | (4) |
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236 | (2) |
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238 | (1) |
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239 | (1) |
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240 | (1) |
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241 | (5) |
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The Importance of Staff Meetings |
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246 | (1) |
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Motivated to Succeed: Praising a Job Well Done |
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247 | (1) |
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Correcting Employee Problems |
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248 | (1) |
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Health Insurance and Benefits |
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248 | (3) |
| Closing Thoughts |
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251 | (2) |
| Index |
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253 | (6) |
| About the Author |
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259 | |