How Toyota Became #1 : Leadership Lessons from the World's Greatest Car Company

by
Edition: Reprint
Format: Paperback
Pub. Date: 2008-10-28
Publisher(s): Portfolio Trade
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Summary

Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But howdid it pass Ford and GM to become the world’s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing? Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.

Author Biography

David Magee is the author of eight nonfiction books, including Turnaround: How Carlos Ghosn Rescued Nissan and The John Deere Way. He is also the founder and president of Jefferson Press and the co-owner of Rock Point Books, a Chattanooga, Tennessee, independent bookstore.

Table of Contents

Prefacep. xi
Introductionp. 1
Diligently Apply to the Right Pursuitsp. 7
Strive for Continuous Improvementp. 25
The Power of Humilityp. 47
Rid All That Adds No Valuep. 59
Improve Quality by Exposing the Truthp. 73
Raise the Bar to Unreachable Heightsp. 85
Favor Long-Term Strategies Over Short-Term Fixesp. 103
Learn the Customer, Live the Customerp. 117
Take Time to Study, Then Implement with Speedp. 131
Let Failure Be Your Teacherp. 143
Cultivate Evolutionp. 153
Plan Big, Execute Smallp. 161
Manage Like You Have No Powerp. 173
Carefully Cultivate and Support Partnersp. 185
The Power of Paranoiap. 195
Conclusion: Work for the Right Reasonsp. 205
Toyota's Guiding Principlesp. 211
The Toyota Wayp. 213
Japanese Terms Used at Toyotap. 215
Charting the Successp. 219
Acknowledgmentsp. 221
Notesp. 225
Indexp. 233
Table of Contents provided by Ingram. All Rights Reserved.

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