Increase Your Web Traffic in a Weekend
by Ford, Jr. , Jerry Lee; Stanek, William R.Edition: 5th
Format: Paperback
Pub. Date: 2007-10-30
Publisher(s): Cengage Learning PTR
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Summary
These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn’t mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. What can you do when you build a home page that no one visits? What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune? There are low-cost ways to attract readers and advertisers to your home page or Web site, and Increase Your Web Traffic In a Weekend, Fifth Edition shows you how. The book lays out a cost-effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site. The techniques covered are the result of the authors’ years of practical experience, but you can put them to use in just a weekend!
Table of Contents
| Introduction | |
| What's This Book About? | |
| How Is This Book Organized? | |
| Who Should Read This Book? | |
| What Do You Need to Use This Book? | |
| What Do You Need to know? | |
| Conventions Used in This Book Friday Evening + Promoting Your Web Site to the World | |
| You Built It, But Will They Come? | |
| Can You Really Promote Your Web Site without Spending a Fortune? | |
| Making the Web Work for You Leveraging the Power of Search Engines and Directories | |
| Crawler-based Search Engines Human Powered Directories | |
| Hybrid Sites Paid Inclusion and Paid Placement | |
| Promoting Your Web Site to Joe Web Surfer Determining | |
| Who Is Visiting Your Web Site G. Wrapping Up and Looking Ahead Saturday Morning + Putting the Motion in Promotion | |
| Capitalizing on Search Engine Fundamentals Millions of Users Are but a Search Away Indexers, Spiders, Crawlers, and Other Web Beasties | |
| Working with Search Engines Comparing Search Engines and Directory Lists | |
| Who Power Whom? | |
| Search Engine Fundamentals | |
| What Do Search Engines Look for? | |
| What Does the Indexed References | |
| Look Like for a Real Page? | |
| What Happens After Your Web Site Is Indexed? | |
| Determining Popular Keywords | |
| Keyword Creation Tips | |
| Researching Popular Search Engines Keywords | |
| Free Keyword | |
| Generation Tools Be On Guard Against Accidental Spamming Boosting Visits with Ordinary Descriptions | |
| Understanding Summary Descriptions | |
| Understanding Relevancy Using Page Titles to Your Advantage | |
| Getting Your Frame-Enhanced or Graphics-Intensive Page Noticed | |
| Handling Problems with Frames | |
| Working Around Scripts | |
| Preventing Problems with Your Tables | |
| Working Around Your Graphics and Image Maps | |
| Getting the Most from Keywords and Meta-Information | |
| Working with Meta-Information | |
| Using Meta-Information in Your Web Page | |
| Meta Tag Generators | |
| Analyzing Your Meta Tags | |
| Leveraging Your ALT Tags and Comments Inspecting Your Web Page's Body Text | |
| A Last Look at Search Engine Fundamentals Taking a Break Registering with the Top Search Engines on the Planet | |
| Submitting Your Site to a Search Engine | |
| How Does Indexing Work? | |
| How Can You Exclude Directories and Pages? | |
| How Often Is Your Site Reindexed? | |
| Why Won't This Search Engine List Your Site? | |
| Search Engine Tricks to Avoid | |
| Title Tricks | |
| Hidden Text and Fields | |
| Setting Up Multiple Version of Your Pages | |
| Increasing Your Web Traffic with the Top Search Engines | |
| AllTheWeb | |
| AltaVista | |
| AOL Search | |
| Ask Jeeves | |
| Excite | |
| Go.Com | |
| HotBot | |
| Lycos | |
| MSN Search | |
| Netscape | |
| whatUseek | |
| Yahoo! | |
| Metasearch Engines | |
| The Mechanics Going on Behind the Scenes | |
| Dog Pile and Mamma and Other Options | |
| DogPile | |
| Mamma | |
| Targeting Shopping Search Engines | |
| Submitting Your Web Site to the Top Guides, Lists, and Directories | |
| Submitting Your Site to Lists and Directories | |
| The Open Directory and Yahoo! | |
| Submitting Your Site to Web Guides | |
| How Do People Find Your Listing in a Guide or Directory? | |
| How Often Is Your Site's Listing Updated? | |
| Increasing Your Web Traffic with Guides and Directories | |
| Alcanseek | |
| CANLinks | |
| CentralDrive | |
| EuroSeek | |
| Galaxy | |
| Gimpsy | |
| Illumirate | |
| Jayde | |
| LookSmart | |
| Mavicanet | |
| Nerd World Media | |
| Open Directory | |
| Scrub The Web | |
| Skaffe | |
| Yahoo! | |
| Offline Marketing | |
| Promote Your URL on Everywhere | |
| Business Cards | |
| Letter Heads | |
| Offline Advertising | |
| Promote Your URL Alongside Your Products and Services | |
| Wrapping Up and Looking Ahead Saturday Afternoon: The Coolest, the Hottest, and the Best | |
| The Best Business Search Engines and Yellow Pages | |
| Directories Submitting Your Site to Business | |
| Search and Directory Sites | |
| Increasing Your Web Traffic with Yellow Pages Directories | |
| BigBook | |
| BizWeb | |
| Superpages.com | |
| Where2Go | |
| SMARTpages | |
| Yahoo! Local Yellow Pages | |
| AnyWho | |
| TheYellowPages | |
| AOL YellowPages | |
| MSN Yellow pages | |
| Yellow Book | |
| AskMrYellow Directories by Industry and Category | |
| Getting the Most Out of Industry and Category Directories | |
| Community Guides Creating a Listing in Escape | |
| Artists Subm | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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