Inside the Publishing Revolution : The Adobe Story

by
Edition: 1st
Format: Hardcover
Pub. Date: 2002-09-16
Publisher(s): Adobe Press
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Summary

Tech journalist Pamela Pfiffner explores the rich history behind the modern publishing revolution, as seen through the lens of one of its most important players. In the past 20 years, Adobe Systems has become synonymous with great design tools, and the company's impact on how we work in publishing, graphic arts, and on the Web is unmatched. Join Pfiffner on a colorful journey from the roots of the desktop publishing revolution through the rise of the Web and interactive design. Along the way, you'll witness the birth and evolution of PostScript, the explosion of the Photoshop market, the realization of the paperless office, and other events that have shaped the way we communicate.Inside the Publishing Revolutionis not one of those dull historical tomes you know and loathe from high school. Pfiffner packs its pages with lively, insightful interviews with world-class designers and illustrators, as well as personal insights and recollections from John Warnock, Chuck Geschke, Jonathan Seybold, and other publishing luminaries. Richly illustrated and beautifully designed, the book features galleries of historically significant work by leading artists and rare photographs from the Adobe archives. For added perspective, Pfiffner walks you through an illustrated timeline of the publishing revolution. As with history, the final chapter of the Adobe story remains to be written, so the book ends with an eye toward the future: an exclusive overview of the company's vision of publishing in the next decade.

Author Biography

Pamela Pfiffner's publishing career encompasses print, Web, and television. As a reporter and editor for MacWEEK, she covered electronic publishing from its inception. She has been editor-in-chief of MacUser and Publish, working to extend the magazines' brands to the Internet. She joined the launch team of TechTV to start its dynamic-media Web site. In 1999, she launched Creativepro.com as an independent portal for creative professionals. Co-author of How Desktop Publishing Works, Pfiffner has taught journalism at U.C. Berkeley and now teaches at Portland State University.

Table of Contents

Introduction
1982-1984: Laying the Foundation
The Early Yearsp. 17
Creating Adobe Systemsp. 23
Steve Jobs and the Laser Writerp. 33
1985-1989: Sparking the Revolution
The Desktop Publishing Revolution Beginsp. 47
Bringing Type to Marketp. 56
Forging Alliancesp. 69
Becoming a Public Companyp. 77
Introducing Illustratorp. 80
The Industry Backlashp. 89
1990-1993: Charting New Directions
Building a Businessp. 103
Unleashing Photoshopp. 117
Images in Motionp. 129
Acrobat: The Early Daysp. 137
1994-1998: Expanding the Empire
The Era of Acquisitionsp. 149
Finding the Consumer Marketp. 161
Working the Webp. 169
Regroupingp. 183
1999-2001: Planning the Next Wave
Acrobat Takes Holdp. 195
The Return to Page Layoutp. 205
Building a New Infrastructurep. 213
The Changing of the Guardp. 221
2002 and Beyond: Into the Third Decade
Everywhere You Lookp. 231
Table of Contents provided by Syndetics. All Rights Reserved.

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