Introduction to Mass Communication : Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition
by Baran, Stanley J.Edition: 4th
Format: Paperback
Pub. Date: 2006-03-14
Publisher(s): McGraw-Hill Humanities/Social Sciences/Languages
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Summary
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!
Table of Contents
PART 1. LAYING THE GROUNDWORK
Chapter 1. Mass Communication, Culture, and Media Literacy
PART II. MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES
Chapter 2. Books
Chapter 3. Newspapers
Chapter 4. Magazines
Chapter 5. Film
Chapter 6. Radio and Sound Recording
Chapter 7. Television
Chapter 8. Cable and Other Multichannel Services
Chapter 9. Video Games
Chapter 10.The Internet and the World Wide Web: Changing the Paradigm
Chapter 3. Newspapers
Chapter 4. Magazines
Chapter 5. Film
Chapter 6. Radio and Sound Recording
Chapter 7. Television
Chapter 8. Cable and Other Multichannel Services
Chapter 9. Video Games
Chapter 10.The Internet and the World Wide Web: Changing the Paradigm
Chapter 5. Film
Chapter 6. Radio and Sound Recording
Chapter 7. Television
Chapter 8. Cable and Other Multichannel Services
Chapter 9. Video Games
Chapter 10.The Internet and the World Wide Web: Changing the Paradigm
Chapter 7. Television
Chapter 8. Cable and Other Multichannel Services
Chapter 9. Video Games
Chapter 10.The Internet and the World Wide Web: Changing the Paradigm
Chapter 9. Video Games
Chapter 10.The Internet and the World Wide Web: Changing the Paradigm
PART III. SUPPORTING INDUSTRIES
Chapter 11. Public Relations
Chapter 12. Advertising
Chapter 12. Advertising
PART IV. MASS MEDIATED CULTURE IN THE INFORMATION AGE
Chapter 13. Theories and Effects of Mass Communication
Chapter 14. Media Freedom, Regulation, and Ethics
Chapter 15. Global Media
Glossary
References
Acknowledgments
Index
Chapter 15. Global Media
Glossary
References
Acknowledgments
Index
References
Acknowledgments
Index
Index
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