Judo Strategy,9781591391265

Judo Strategy

by
ISBN13: 9781591391265
ISBN10: 1591391261
Format: Paperback
Pub. Date: 2002-12-01
Publisher(s): Harvard Business School Pr
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Summary

Shows readers how to turn competitors' strength to their advantage.Selling PointsYoffie-Kwak provide insightful analysis of leading companies' judo strategies through in-depth case studies of Palm Computing, RealNetworks, and CNET Networks, among othersThe "Users' Guide to Judo Strategy"-a section at the end of the book-offers a summary of the principles of judo strategy that readers can apply to their own business situations.Packed with the insights of world-class managers and strategists, Judo Strategy describes how companies can become giant-killers, while also teaching readers how to protect their hard-fought position from challengers in the wings.

Table of Contents

Preface ix
Acknowledgments xiii
An Introduction to Judo Strategy
1(16)
PART I PRINCIPLES OF JUDO STRATEGY 17(74)
Movement: Don't Invite Attack, Define the Competitive Space, and Follow Through Fast
19(24)
Balance: Grip Your Opponent, Avoid Tit-for-Tat, and Push When Pulled
43(22)
Leverage: Leverage Your Opponent's Assets, Partners, and Competitors
65(26)
PART II MASTERS OF JUDO STRATEGY 91(82)
Jeff Hawkins and Donna Dubinsky: Mastering Movement at Palm Computing
93(26)
Rob Glaser: Maintaining Balance at Real Networks
119(28)
Halsey Minor and Shelby Bonnie: Maximizing Leverage at CNET Networks
147(26)
PART III RESPONDING TO JUDO STRATEGY 173(40)
How to Beat a Judo Master: From Judo to Sumo Strategy
175(26)
A User's Guide to Judo Strategy
201(12)
Appendix: List of Interviews 213(4)
Notes 217(14)
Index 231(8)
About the Authors 239

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