Jump Start Your Business Brain: Win More, Lose Less and Make More Money With Your Sales, Marketing and Business Development,9781558706422

Jump Start Your Business Brain: Win More, Lose Less and Make More Money With Your Sales, Marketing and Business Development

by ;
ISBN13: 9781558706422
ISBN10: 1558706429
Format: Paperback
Pub. Date: 2002-08-01
Publisher(s): F & W Media Inc
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Summary

What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of over 4,000 new products and services and over 6,000 business development teams. The research quantifies the impact of a back-to-basics, customer focused approach to sales, marketing and business development. The research also uncovers new news regarding how you can measurably increase effectiveness in today's super competitive, time-compressed and over-stressed marketplace. Book jacket.

Table of Contents

Foreword 1(2)
Tom Peters
Introduction Good News 3(16)
PART I The Three Laws of Marketing Physics 19(158)
Quick Quiz: Getting Your Mind Engaged
The Science Behind Marketing Physics
25(16)
How to Triple Effectiveness of Salespeople Advertising and Marketing Efforts
41(28)
First Lam of Marketing Physics: Overt Benefit
How to Find Your Overt Benefit
69(22)
The Secret to Doubling Effectiveness at ``Closing the Sale''
91(14)
Second Lam of Marketing Physics: Real Reason to Believe
Proven Strategies for Real Reason to Believe
105(26)
How to Design Your New Product, Service or Business for Power Profits
131(26)
Third Lam of Marketing Physics: Dramatic Difference
How to Craft a Dramatic Difference
157(10)
Frequently Asked Questions About Marketing Physics
167(10)
PART II The Three Laws of Capitalist Creativity 177(132)
The Science Behind Capitalist Creativity
179(8)
How to Fuel Your Brain for Maximum Productivity
187(48)
First Law of Capitalist Creativity Explore Stimuli
Multiply Your Brain by Borrowing Others
235(32)
Second Law of Capitalist Creativity: Leverage Diversity
Go For It Turning Thoughts Into Reality
267(30)
Third Law of Capitalist Creativity: Face Fears
Frequently Asked Questions About Capitalist Creativity
297(12)
Want to Hear Your Stories 309(1)
Eureka! Ranch Services 310(2)
Bibliography 312(3)
Book Activated Training License 315(15)
Thank You 330(4)
Index 334

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