Legends in Marketing: Philip Kotler : Philip Kotler
by Jagdish N ShethFormat: Hardcover
Pub. Date: 2012-02-06
Publisher(s): SAGE Publications Pvt. Ltd
Other versions by this Author
-
This Item Qualifies for Free Shipping!*
*Excludes marketplace orders.
List Price: $1,239.00
Buy New
Arriving Soon. Will ship when available.
$1,180.00
Rent Textbook
Select for Price
Used Textbook
We're Sorry
Sold Out
eTextbook
We're Sorry
Not Available
Summary
Volume 1: Marketing Theory and OrientationsEdited by: Ravi Achrol, The George Washington University, Washington D.C., USAVolume 2: Analytical MarketingEdited by: Robert Blattberg, Kellogg School of Management, USAVolume 3: Creating and Managing the Product MixEdited by: Venkatesh Shankar, A&M University, Texas, USAVolume 4: Improving the Role and Practice of MarketingEdited by: Tim Ambler, London Business School, London, UKVolume 5: Strategic MarketingEdited by: Glen Urban, MIT Center for Digital Business, Cambridge, USAVolume 6: Globalization and International Marketing CompetitionEdited by: Michael Czinkota, Birmingham Business School, Birmingham, UKVolume 7: Marketing in the New EconomyEdited by: Patrick DuParcq, Kellogg Graduate School of Management, Northwestern University, USAVolume 8: Broadening the Concept and Applications of MarketingEdited by: Bill Wilkie, University of Notre Dame, Indiana, USAVolume 9: The Social and Ethical Side of MarketingEdited by: Paul Bloom, The Fuqua School of Business, Duke University, Durham, USA
Table of Contents
| Set Introduction | |
| Volume Introduction | |
| Behavior Models for Analyzing Buyers | |
| Some Needed Extensions in the Theory of Marketing Programming | |
| Coping with the Complexities of Marketing | |
| Metamarketing: The Furthering of Organizations, Persons, Places, and Causes | |
| Demarketing, Yes, Demarketing | |
| a Generic Concept of Marketing | |
| Buying is Marketing, Too | |
| The Major Tasks of Marketing Management | |
| Atmospherics as a Marketing Tool | |
| a Critical Assessment of Marketing Theory and Practice | |
| Megamarketing | |
| Creating the Responsive Organization | |
| Humanistic Marketing: Beyond the Marketing Concept | |
| From Mass Marketing to Mass Customization | |
| It's Time for Total Marketing | |
| Marketing's New Paradigm: What's really happening out there | |
| Reconceptualizing Marketing: An interview with Philip Kotler | |
| Marketing and Merchandising | |
| From Market Driven to Market Driving | |
| The Service-Dominant Logic for Marketing: a critique | |
| Holistic Marketing: a broad, integrated perspective to marketing management | |
| Alphabet Soup | |
| Perspective of Other Scholars | |
| John C. Narver | |
| Torger Reve | |
| Robert E. Spekman | |
| David W. Stewart | |
| Rajan Varadarajan | |
| Ravi Achrol interviews | |
| Volume Introduction | |
| Elements in a Theory of Growth Stock Valuation | |
| The Use of Mathematical Models in Marketing | |
| Toward and Explicit Model for Media Selection | |
| The Competitive Marketing Simulator - New Management Tool | |
| Quantitative Analysis in Marketing Research | |
| Computerized Media Selection: Some Notes on the State of the Art | |
| Evaluating Competitive Marketing Strategies Through Computer Simulation | |
| New Mathematics for Marketing Planning | |
| a Design for the Firm's Marketing Nerve Center | |
| Operations Research in Marketing | |
| Decision Processes in the Marketing Organization | |
| Computer Simulation in the Analysis of New-Product Decisions | |
| Mathematical Models of Individual Buyer Behavior | |
| The Future of the Computer in Marketing | |
| Marketing Simulations: Review and Prospects | |
| Corporate Models: Better Marketing Plans | |
| a Guide to Gathering Expert Estimates | |
| Operations Research in Marketing | |
| Perspective of other scholars | |
| Robert Blattberg interviews | |
| Volume Introduction | |
| Marketing Mix Decisions for New Products | |
| Phasing Out Weak Products | |
| Competitive Strategies for New Product Marketing Over the Life Cycle | |
| a Guide to Long-Range Product-Market Planning | |
| Targeting Prospects for a New Product | |
| Harvesting Strategies for Weak Products | |
| Design: a Powerful but Neglected Strategic Tool | |
| Strategic Marketing for New Programs | |
| Flawed Products: Consumer Responses and Marketing Strategies | |
| Idea Management | |
| Perspective of Other Scholars | |
| Venkatesh Shankar interviews | |
| Volume Introduction | |
| Diagnosing the Marketing Takeover | |
| It's Time to Cut Down on Advertising Waste | |
| Marketing Professional Services | |
| The Marketing Audit Comes of Age | |
| From Sales Obsession to Marketing Effectiveness | |
| Marketing's Drive to Maturity | |
| The Future Marketing Manager | |
| The Marketing Planning Process | |
| a Framework for Marketing Image Management | |
| Turbo-Marketing Through Time Compression | |
| Auditing the Marketing Function | |
| Boards Should Tune in to Corporate Marketing Programs | |
| The Marketing Consultant | |
| a Three-Part Plan for Upgrading Your Marketing Department for New Challenges | |
| Ending the War Between Sales and Marketing | |
| What CEOs Need to Know and Do About Marketing | |
| Marketing: The Unappreciated Work Horse | |
| Rethinking the Chain: Make Marketing Leaner, Faster and Better | |
| Perspective of other Scholars | |
| Tim Ambler interviews | |
| Volume Introduction | |
| Profits and the Marketing Concept | |
| Marketing During Periods of Shortage | |
| Strategic Remarketing: The Preferred Response to Shortages and Inflation | |
| Strategies for High Market-Share Companies | |
| Market Challenger Strategies | |
| Marketing Warfare in the 1980s | |
| Being Known or Being One of Many: The need for brand management for business-to-business (B2B) companies | |
| Perspective of other Scholars | |
| Glen Urban Interviews Philip Kotler | |
| Volume Introduction | |
| The World's Champion Marketers: The Japanese | |
| Japanese Strategic Marketing: An overview | |
| Strategic Global Marketing: Lessons from the Japanese | |
| Global Standardization: Courting danger | |
| Global Marketing Strategies | |
| Meeting the New Competition from Japan and the Far East | |
| Semiotics of Person and Nation Marketing | |
| The Potential Contributions of Marketing Thinking to Economic Development | |
| Ending Global Stagnation: Linking the fortunes of the industrial and developing countries | |
| Globalization -- Realities and Strategies | |
| There's No Place Like Our Place! The Marketing of Cities, Religions, & Nations | |
| The Asian Apocalypse: Crisis marketing for consumers and businesses | |
| Only the Sustainable Succeed: Lessons from Asian survivors | |
| Country as Brand, Product and Beyond: a place marketing and brand management perspective | |
| How Can a Place Correct a Negative Image | |
| Perspective of other Scholars | |
| Michael Czinkota interviews | |
| Volume Introduction | |
| The Emergent Prosumer | |
| Role of the Marketing Department in the Organization of the Future | |
| Mapping the Future Marketplace | |
| Managing Direct and Online Marketing | |
| Marketing in the Network Economy | |
| Marketing in the Age of Information Democracy | |
| Nine Major Shifts in the New Economy | |
| Perspective of other Scholars | |
| Patrick DuParq interviews | |
| Volume Introduction | |
| Broadening the Concept of Marketing | |
| Marketing Education in the 1970s | |
| Beyond Marketing: The furthering concept | |
| Education Problems and Marketing | |
| Third Sector Management--The Role of Marketing | |
| Applying Marketing Theory to College Admissions | |
| The Market for Personal Growth Services | |
| Educational Packagers: a modest proposal | |
| Marketing and Public Relations: Should they be partners or rivals? | |
| Marketing: a definition for community colleges | |
| Strategic Planning for Higher Education | |
| Business Marketing for Political Candidates | |
| "Dream Vacations:" The booming market for designed experiences | |
| How to Set the Hospital's Marketing Budget | |
| Broadening the Concept of Marketing Still Further: The megamarketing concept | |
| The Marketing of Parochial School Modeled as an Exchange Process | |
| Can (Should) Religion Be Marketed? | |
| What Does It Mean for Pastors to Adopt Market Orientation? | |
| How the Arts Can Prosper Through Strategic Collaborations, | |
| Crisis in the Arts: The marketing response | |
| The Marketing of Leadership | |
| Political Marketing-Generating Effective Candidates, Campaigns, and Causes | |
| Can Museums Be All Things to All People? Missions, Goals, and Marketing's Role | |
| The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought | |
| Alleviating Poverty: a Macro/Micro Marketing Perspective | |
| Marketing in the Public Sector: The final frontier | |
| Being Known or Being One of Many: The need for brand management for business-to-business (B2B) companies | |
| Perspective of other scholars | |
| Bill Wilkie interviews | |
| Volume Introduction | |
| The Elements of Social Action | |
| Social Marketing: An Approach to Planned Social Change | |
| What Consumerism Means to Marketers | |
| Advertising in the Nonprofit Sector | |
| Axioms for Societal Marketing | |
| a Marketing Approach to Energy Conservation | |
| Strategies for Introducing Marketing into Nonprofit Organizations | |
| The Marketing of Social Causes: The First Ten Years | |
| Reducing Cigarette Smoking: An Opportunity for Social Marketing? | |
| Strategic Marketing for Non-Profit Organizations | |
| Not-for-Profit Marketing | |
| Competitiveness and Civic Character | |
| Best of Breed | |
| Wrestling with Ethics: Is marketing ethics an oxymoron? | |
| Ethical Lapses of Marketers | |
| Alleviating Poverty: a macro/micro marketing perspective | |
| Marketing in the Public Sector: The final frontier | |
| Perspective of other scholars | |
| Paul Bloom interviews | |
| Table of Contents provided by Publisher. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.