In the next decade, nearly 70 percent of US small businesses will fail…

What are the causes of these failures? Competition, recession, economic downturns, stock market fluctuations—there are myriad reasons for a small company to fail. But not all do, and some grow in strength despite the obstacles.

How do these companies succeed in the face of such overwhelming odds? The answer is in this playbook, developed by Eric Becker.

Exclusive, in-depth interviews with CEOs, historians, and key decision makers, expose the ideologies, strategies and decisions that have enabled some businesses to remain competitive on a global stage.

As a trusted advisor to thousands of global change-makers and entrepreneurs, Eric is given unprecedented access inside some of the most recognized companies in the world including.

The Long Game is the seminal playbook for leaders, founders, and anyone with a dream to build and grow a company that will have a lasting impact.

Eric Becker has a rich history of starting, backing, and nurturing companies. His entrepreneurial journey began as an economics student at the University of Chicago, where he wrote his first business plan in his dorm room. Today, as the Co-Founder and Co-Chairman of Cresset, he oversees an award-winning multi-family office with over $50+ billion assets under management. Eric has become a go-to advisor for founders, entrepreneurs, private equity partners and ultra-high net worth families, connecting them with the likes of Mark Cuban, Ray Dalio, and Walter Isaacson.

As a world-class entrepreneur, Eric co-founded Sterling Partners (1983), a growth private equity firm and later founded the Caretta Group (2015), a private investment firm that invests in customer-focused growth companies with compelling missions. His ventures also include Vennpoint (2015), a real estate investment firm and LifeCard International (Co-Founder), a healthcare technology company.

Driven by a mission of mentorship and to pay it forward to the next generation of entrepreneurs, Eric’s relentless curiosity and insatiable appetite for learning led him to write his first book, The Long Game.