Loose Leaf for Strategic Management: Creating Competitive Advantages,9781260706666

Loose Leaf for Strategic Management: Creating Competitive Advantages

by ; ; ;
Edition: 10th
ISBN13: 9781260706666
ISBN10: 1260706664
Format: Loose-leaf
Pub. Date: 2020-02-10
Publisher(s): McGraw Hill
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Table of Contents

PART 1: STRATEGIC ANALYSIS
1. Strategic Management: Creating Competitive Advantages 
2. Analyzing the External Environment of the Firm
3. Assessing the Internal Environment of the Firm
4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources 


PART 2: STRATEGIC FORMULATION
5. Business-Level Strategy: Creating and Sustaining Competitive Advantages 
6. Corporate-Level Strategy: Creating Value through Diversification 
7. International Strategy: Creating Value in Global Markets 
8. Entrepreneurial Strategy and Competitive Dynamics 


PART 3: STRATEGIC IMPLEMENTATION
9. Strategic Control and Corporate Governance 
10. Creating Effective Organizational Designs 
11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization 
12. Managing Innovation and Fostering Corporate Entrepreneurship 


PART 4: CASE ANALYSIS
13. Analyzing Strategic Management Cases 
 
CASES 
1. Robin Hood
2. The Global Casino Industry in 2019 (New)
3. Southwest Airlines: Is “LUV” at the limit? (New)
4. ZYNGA: Is the Game Over? (Updated)
5. World Wrestling Entertainment 2019 (Updated)
6. Microfinance: Going Global… And Going Public?
7. FreshDirect: Is It Really Fresh? (Updated)
8. Greenwood Resources: A Global Sustainable Venture in the Making
9. Kickstarter and Crowdfunding 2019 (Updated)
10. QVC in 2019 (Updated)
11. Cirque du Soleil in 2019 (Updated)
12. Pixar (Updated)
13. Heineken (Updated)
14. eBay: Misunderstood? (Updated)
15. Weight Watchers in now WW (Updated)
16. Dippin’ Dots: Is the Future Frozen? (Updated)
17. Tata Starbucks: A Brew for India? (Updated)
18. The Movie Exhibition Industry: 2019 (New)
19. Campbell: How to Keep the Soup Simmering? (Updated)
20. Nintendo: Could the Switch Turn on Gamers? (Updated)
21. Samsung Electronics 2019 (Updated)
22. Emirates Airline (Updated)
23. General Motors in 2019 (Updated)
24. Johnson & Johnson (Updated)
25. Procter & Gamble (Updated)
26. Ascena: Still Struggling in Speciality Retail (Updated)
27. The Boston Beer Company: Brewing up Success? (Updated)
28. McDonald’s in 2019 (Updated)
29. Lime: Is Bike Sharing the Next Uber? (New)
30. United Way Worldwide (Updated)
31. Alibaba Group: Rivals at the Gate? (New)
32. Apple Inc.: Where’s the Next Innovation? (Updated)
33. Jetblue Airways Corporation: Getting Over The “Blues”? (Updated)
34. Ford: An Auto Company In Transition (Updated)
35. Jamba Juice: Focus in on the Menu (Updated)
36. BlackBerry in 2019 (Updated)
37. Venmo: War on Cash? (New)
38. Flipkart: Winnig in India? (New)

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