In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers, including: #1: She doesn't want to play the game - try being her ally, not her competitor. #2: She doesn't think the salesperson views her as a legitimate decision maker - don't make assumptions based on who she's with, how she's dressed, or how many questions she asks. Riddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience - without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women.

An organizational therapist and expert in the psychology of human behavior, Connie Podesta is internationally known for her high-energy, interactive, and entertaining sessions. Her business expertise combined with her diverse talents as a human resource professional and Board Certified Professional Counselor have enabled Connie for more than twenty-five years to help thousands of groups and individuals find more health, wealth, success, and happiness in both their personal an professional lives.