Managerial Economics: Analysis, Problems, Cases, 8th Edition,9780470009932

Managerial Economics: Analysis, Problems, Cases, 8th Edition

by ;
Edition: 8th
ISBN13: 9780470009932
ISBN10: 0470009934
Format: Paperback
Pub. Date: 2006-01-23
Publisher(s): WILEY
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Summary

Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet. * Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization. * Shows how real-world firms have addressed issues discussed in the book. * Emphasizes the global aspects of managerial economics and its application in the international marketplace.

Author Biography

Lila J. Truett is the author of Managerial Economics: Analysis, Problems, Cases, 8th Edition, published by Wiley. Dale B. Truett is the author of Managerial Economics: Analysis, Problems, Cases, 8th Edition, published by Wiley.

Table of Contents

PART 1: THE FIRM AND ITS ENVIRONMENT.
1. Introduction, Basic Principles, and Methodology.
2. Revenue of the Firm.
3. Demand Analysis and Estimation.
4. Economic Forecasting.
PART 2: PRODUCTION, COST, AND PROFIT MAXIMIZATION.
5. Production Analysis.
6. Cost of Production.
7. Profit Analysis of the Firm.
PART 3: MARKETS AND THE BEHAVIOR OF THE FIRM.
8. Perfect Competition and Monopoly: the Limiting Cases.
9. Monopolistic Competition and Oligopoly.
10. Games, Information, and Strategy.
11. Topics in Pricing and Profit Analysis.
12. Factor Markets and Profit-Maximizing Employment of Variable Inputs.
PART 4: ANALYSIS OF PROJECT DECISIONS.
13. Fundamentals of Project Evaluation.
14. Risk in Project Analysis.
PART 5: THE FIRM AND THE PUBLIC SECTOR.
15. Economics of Public Sector Decisions.
16. Legal and Regulatory Environment of the Firm.
Index.

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