Managerial Economics Applications, Strategies and Tactics with Economic Applications
by McGuigan, James R.; Moyer, R. Charles; Harris, Frederick H.deB.Edition: 10th
Format: Hardcover
Pub. Date: 2004-03-11
Publisher(s): South-Western College Pub
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Summary
This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theories and techniques to solve real-world business problems. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
Table of Contents
| Introduction | |
| Introduction and Goals of the Firm | |
| Fundamental Economic Concepts | |
| Differential Calculus Techniques in Management | |
| Demand and forecasting | |
| Demand Analysis | |
| Indifference Curve Analysis of Demand | |
| Estimation of Demand | |
| Problems in Applying the Linear Regression Model | |
| Business and Economic Forecasting | |
| Managing Exports | |
| International Parity Conditions | |
| Production And Cost | |
| Production Economics | |
| Maximization of Production Output Subject to a Cost Constraint | |
| Production Decisions and Linear Programming | |
| Cost Analysis | |
| Long-Run Costs with Cobb-Douglas Production Function | |
| Applications of Cost Theory | |
| Mass Customization and the Learning Curve | |
| Pricing And Output Decisions: Strategy And Tactics | |
| Prices, Output, and Strategy: Pure and Monopolistic Competition | |
| Price and Output Determination: Monopoly and Dominant Firms | |
| Price and Output Determination: Oligopoly | |
| Game-Theoretic Rivalry: Best-Practice Tactics | |
| Capacity Planning and Pricing Against a Low-Cost Competitor: A Case Study of Piedmont Airlines and People Express | |
| Pricing Techniques and Analysis | |
| Revenue Management | |
| Pricing of Joint Products and Transfer Products | |
| ORganizational Architechture And Institutional Economics | |
| Contracting, Governance, and Organizational Form | |
| Optimal Mechanism Design | |
| Externalities | |
| Government Regulation | |
| Long-Term Investment Decisions And Risk Management | |
| Long-Term Investment Analysis | |
| Decisions Under Risk and Uncertainty | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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