This new book from the author of Jump Start Your Business Brain takes the research that entrepreneurs and business people need to know and digests it into easy-to-understand and easy-to-apply lessons that can make them and their firms "measurably smarter."Hall and Stamp provide 100 significant, beneficial sales and marketing keys extracted from real data. Readers can use these to build their sales and marketing capabilities in a way that guarantees results. For example, data shows that being "first to market" does not usually guarantee the success that conventional wisdom says it does. Doug Hall and Jeff Stamp have researched data that validates this point and others; they'll demonstrate what the data means and show readers how to use this information to their own benefit.Each of the 100 keys contain powerful benefits for short-or long-term results, for fast-or lower-risk return, for large or small businesses, for big or small industries and for large or small sales and marketing operations. Rather than beginning with a traditional table of contents, this book has three indexes, organizing information by benefit, subject and budget. These three indexes quickly demonstrate how strong and adaptable the 100 keys are and make it easy to assemble a specific group of keys relevant to any reader's situation.