The New Public Diplomacy Soft Power in International Relations,9781403945167

The New Public Diplomacy Soft Power in International Relations

by
ISBN13: 9781403945167
ISBN10: 1403945160
Format: Hardcover
Pub. Date: 2006-01-13
Publisher(s): Palgrave Macmillan
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Summary

This book focuses on the relations between official representatives of states on the one hand and foreign non-official actors on the other. Experts from five different countries and from a variety of fields analyze the theory and practice of public diplomacy, and evaluate how public diplomacy can be successfully used to support foreign policy and to improve a country's overall image.

Author Biography

Jan Melissen is Director of Training and Education, Netherlands Institute of International Relations "Clingendael", The Netherlands.

Table of Contents

Notes on Contributors xi
Acknowledgements xvii
Introduction xix
Jan Melissen
Part I: The New Environment
The New Public Diplomacy: Between Theory and Practice
3(25)
Jan Melissen
Introduction
3(3)
Beyond American public diplomacy?
6(5)
Defining the new public diplomacy
11(5)
Public diplomacy and related concepts
16(7)
Conclusion: diplomacy and the ordinary individual
23(5)
Rethinking the `New' Public Diplomacy
28(19)
Brian Hocking
Introduction
28(1)
Unpicking the threads of public diplomacy
29(4)
Public diplomacy and power: hard, soft and sticky
33(2)
Public diplomacy: hierarchies and networks
35(4)
Public diplomacy and diplomats
39(2)
Conclusion
41(6)
Part II: Shifting Perspectives
Power, Public Diplomacy, and the Pax Americana
47(20)
Peter van Ham
Introduction: an American Empire by default?
47(2)
Soft power, hard power, and the `indispensable nation'
49(7)
Public diplomacy: wielding soft power
56(3)
The limits of PR and spindoctoring
59(4)
Conclusion: a tough sell for liberal imperialism
63(4)
Niche Diplomacy in the World Public Arena: the Global `Corners' of Canada and Norway
67(21)
Alan K. Henrikson
Introduction
67(2)
The power of `the better argument'
69(2)
`Niche diplomacy' in the public arena
71(2)
Soft power and political strategies
73(2)
Canada: risks and rewards of open confrontation
75(4)
Norway: a parallel and still independent course
79(3)
Conclusion: lessons from northern corners?
82(6)
Public Diplomacy in the People's Republic of China
88(18)
Ingrid d'Hooghe
Introduction
88(1)
China's foreign policy and diplomacy
89(2)
Targeting foreign audiences from 1949 onwards
91(1)
China's present public diplomacy goals
92(2)
Assets and liabilities
94(1)
Target groups
95(1)
The instruments
96(2)
The inner working of China's public diplomacy system
98(2)
China's public diplomacy strategies: the case of Tibet
100(1)
The limits of China's public diplomacy
101(2)
Conclusion
103(3)
Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy
106(18)
Paul Sharp
The public diplomacy of the Bolsheviks and the Berne mission
107(3)
The public diplomacy of Qaddafi's Libyan Jamahiriya
110(4)
Iranian public diplomacy under Khomeini
114(3)
Conclusions: public diplomacy and the `war on terror'
117(7)
The EU as a Soft Power: the Force of Persuasion
124(23)
Anna Michalski
Introduction
124(1)
Scope of analysis
125(1)
External policy and normative power
126(1)
The internal dimension of EU communication and information
127(3)
EU external communication
130(9)
The evolving European foreign policy and the significance of communication
139(2)
Conclusion
141(6)
Part III: Improving Practice
Culture Communicates: US Diplomacy That Works
147(22)
Cynthia P. Schneider
Introduction
147(2)
American culture and understanding America until the Cold War
149(2)
Diplomacy that worked: cultural diplomacy during the Cold War
151(4)
The role(s) and position(s) of cultural diplomacy in the US government or `deja vu all over again'
155(2)
Comparative practices of other countries
157(1)
Cultural diplomacy in the twenty-first century
158(2)
The challenges of cultural diplomacy today
160(3)
Conclusion
163(6)
Making a National Brand
169(11)
Wally Olins
Introduction
169(1)
France and nation-branding
170(2)
Projecting the national brand
172(5)
Conclusion
177(3)
Dialogue-based Public Diplomacy: a New Foreign Policy Paradigm?
180(16)
Shaun Riordan
Introduction
180(1)
Building bridges to moderate Islam
180(4)
Promoting civil society
184(2)
Beyond selling policies, values, and national image
186(4)
Collaboration with non-governmental agents
190(3)
Practitioners as public diplomacy entrepreneurs
193(3)
Training for Public Diplomacy: an Evolutionary Perspective
196(14)
John Hemery
Introduction: training in transition
196(1)
Barriers to training
197(1)
Changing attitudes: flexible approaches
198(2)
Formal public diplomacy training
200(3)
Public diplomacy as a profession
203(1)
The way forward for training?
204(1)
Designing the perfect course
205(3)
Conclusions
208(2)
Index 210

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