The New Solution Selling The Revolutionary Sales Process That is Changing the Way People Sell

by
Edition: 2nd
Format: Hardcover
Pub. Date: 2003-12-05
Publisher(s): McGraw Hill
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Summary

THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLINGFOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENT The long-awaited sequel to Solution Selling, one of history's most popular selling guides Nearly 10 years ago, the influential bestseller Solution Sellingliterally rewrote the rules for selling big-ticket, long-cycle products. The New Solution Sellingexpands the classic text's cases, examples, and situations and sharpens its focus on streamlining the sales process to achieve greater success in fewer steps and a shorter time frame. Much in sales has changed in the past decade, and The New Solution Sellingincorporates those changes into an integrated, tailored approach for improving both individual productivity and organizational return on investment. Written to enhance the results and careers of sales pros and managers in virtually any industry, this performance-focused book features: A completely revamped, updated sales philosophy,management system, and architecture Tools to increase the quality and velocity of sales pipeline opportunities Techniques that "Best of the Best" use to prospect for success Solution Sellingcreated new rules for one-to-one selling of hard-to-sell items. The New Solution Sellingfocuses on streamlining the proven Solution Selling process and quickly differentiating both oneself and one's products from the competition while decreasing the time spent between initial qualifying and a successful, profitable close.

Author Biography

Keith Eades is the founder, president, and CEO of Sales Performance International, one of today's foremost sales performance organizations. Eades and his associates have trained more than 500,000 sales and sales management professionals--from client companies including Microsoft, IBM, AT&T, Bank of America, and more--on the principles and practices of Solution Selling. The author of a number of influential books on sales and sales performance, he is also an internationally renowned speaker and presenter.

Table of Contents

Foreword ix
Preface xi
Acknowledgments xv
PART ONE Solution Selling Concepts 1(42)
Chapter 1: Solutions
3(12)
Chapter 2: Principles
15(14)
Chapter 3: Sales Process
29(14)
PART TWO Creating New Opportunities 43(88)
Chapter 4: Precall Planning and Research
45(22)
Chapter 5: Stimulating Interest
67(18)
Chapter 6: Defining Pain or Critical Business Issue
85(16)
Chapter 7: Diagnose Before You Prescribe
101(18)
Chapter 8: Creating Visions Biased to Your Solution
119(12)
PART THREE Engaging in Active Opportunities 131(40)
Chapter 9: Selling When You're Not First
133(18)
Chapter 10: Vision Re-engineering
151(20)
PART FOUR Qualify, Control, Close 171(54)
Chapter 11: Gaining Access to People with Power
173(14)
Chapter 12: Controlling the Buying Process
187(20)
Chapter 13: Closing: Reaching Final Agreement
207(18)
PART FIVE Managing the Process 225(52)
Chapter 14: Getting Started with the Process
227(16)
Chapter 15: Sales Management System: Managers Managing Pipelines and Salespeople
243(22)
Chapter 16: Creating and Sustaining High-Performance Sales Cultures
265(12)
Appendix A: Value Justification Example 277(10)
Appendix B: Solution Selling: A Scalable Approach 287(6)
Afterword 293(2)
Index 295

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