Off-The-Wall Marketing Ideas: Jump-Start Your Sales Without Busting Your Budget,9781580622059

Off-The-Wall Marketing Ideas: Jump-Start Your Sales Without Busting Your Budget

by
ISBN13: 9781580622059
ISBN10: 1580622054
Format: Paperback
Pub. Date: 1999-12-01
Publisher(s): Adams Media Corp
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Summary

Presents no-cost to low-cost marketing secrets for businesses on a shoestring budget. Discusses innovative marketing methods including, creating conversation piece business cards and name tags, hanging election banners, mailing inflatable toys, and designing humorous menus. Softcover. DLC: Marketing--U.S.

Table of Contents

Acknowledgments ix
Foreword xii
Preface xiii
Introduction xv
Part one
Project a Professional Image
3(7)
Maintain a Professional Look on Paper
10(15)
Dress Your Surroundings to Impress
25(14)
Part Two
Give-and-Take with a Board of Advisors
39(6)
Seek Word-of-Mouth Referrals
45(10)
Part Three
Do the Write Thing
55(15)
Seek Out and Speak Out
70(9)
Accentuate Your Expertise
79(7)
Pack a Punch With Personal Promotion
86(9)
Clone Yourself
95(16)
Part four
Be Original---Even When You Don't Have a Buck
111(7)
Get a Gimmick
118(11)
Do it Differently
129(14)
Part Five
Contribute to Complementary Causes
143(13)
Develop Your Own Unique Civic Marketing Plan
156(11)
Part Six
Pay for Advertising; Pray for Publicity
167(8)
Hook 'Em
175(16)
Prepare for Positive Press
191(11)
Make Your Interview Memorable
202(6)
Keep 'Em Calling
208(10)
Glossary of Terms 218(1)
Index 219

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