The Open Innovation Revolution: Essentials, Roadblocks, and Leadership Skills

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Format: eBook
Pub. Date: 2010-05-01
Publisher(s): Wiley
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Summary

Praise for The Open Innovation Revolution

"A must-read for companies who are either starting their open innovation journey or who want to sharpen their open innovation approach. Stefan explains in very clear terms the challenges and opportunities that company leaders and their intrapreneurs will face."
Chris Thoen, Managing Director, Global Connect + Develop Office, Procter & Gamble

"The Open Innovation Revolution is an essential tool for all innovation practitioners. It's packed with usable advice and great stories that Stefan has collected from his work across a variety of industries. Whether you are building a new program or enhancing an existing effort, this book offers practical insights and actionable steps that can maximize your program's success."
Jeff Bellairs, Senior Director, Connected Innovation, General Mills

"Every innovation leader that wants to incorporate or advance open innovation should read this book. Stefan not only puts open innovation in simple, practical, and executable terms, but also inspires those in charge by providing tools to design strategies geared to success at a corporate and even individual level, something I didn't expect and that makes this a unique publication."
Moises Norena, Director, Global Innovation, Whirlpool Corporation

"Open innovation may one day be as natural as breathing, but remains a constant struggle for most corporations today. Lindegaard has given us an insightful overview of practical concepts that can be put to use today, and thus begin to grow a capability central to the future of any corporation."
Russ Conser, Manager – GameChanger, Royal Dutch Shell

"If you want 'open,' look no further. Stefan's open and (sometimes brutally) honest account of open innovation is refreshing. There is no theory or fluff. You only get practical advice for making open innovation a reality in your organization. Let the revolution begin."
Stephen Shapiro, Author, 24/7 Innovation; Chief Innovation Evangelist, InnoCentive

Table of Contents

Foreword
Introduction
The Essentials
Why Open Innovation Matters
Challenges Abound
Key Chapter Takeaways
What Open Innovation Looks Like
Benefits, Challenges, and Stumbling Blocks
The Essential Element of Trust
Key Chapter Takeaways
How to Approach Open Innovation
Elements of an Open Innovation Culture
Key Chapter Takeaways
First Things First
What Is Your Mandate for Open Innovation?
The Innovation Strategy and Strategic Purposes
Stakeholder Analysis
Communication Strategy
Common Language
Be Innovative Rather than Strive to Become Innovative
Key Chapter Takeaways
How to Identify and Develop the People Who Drive Open Innovation
Focus on People
Two Kinds of People Needed
Traits to Look for in Innovation Leaders and Intrapreneurs
Where to Look
Questions to Ask
Key Chapter Takeaways
The Networked Innovation Culture
Why a Networking Culture Is Important
What a Networking Culture Looks Like
Virtual Tools
Face-to-Face Networking
Potential Roadblocks
Key Chapter Takeaways
Roadblocks
Why Top Executives Do Not Get Innovation, Much Less Open Innovation-and What to Do About It
The Whys
How to Operate in This Environment
Key Chapter Takeaways
Defeating the Corporate Antibodies
Detecting Antibodies
Some Solutions
Mastering Stakeholder Management
Key Chapter Takeaways
Radical Innovation as a Roadblock
Choosing This Path
Key Chapter Takeaways
Personal Leadership for Open Innovation
Defining Success
Pathways to Success
Success Exercise
Key Chapter Takeaways
Know Your Values
My Values
Classification of Strengths
What's Next?
Key Chapter Takeaways
Making Change Happen
Five Steps to a Change Strategy
Key Chapter Takeaways
Managing Time
Analyze Your Time Budget
How Did Things Get This Way?
Create Thinking Time
Putting Time Management into Action
Key Chapter Takeaways
Polishing Your Personal Brand
Why Does It Matter?
Role Models
Create Your Personal Brand
The Future-Your Strategic Goals
You about You
Others about You
Know Your Environment
Communicate Your Personal Brand
An Exercise
Evaluate and Evolve
Key Chapter Takeaways
Strengthening Your Network
Three Types of Networking
Maximize Your Networking Efforts
Personal Network Analysis
Use of the Network: Influence and Action
Networking in the Real World
Key Chapter Takeaways
Sell Your Vision and Ideas!
The Value Proposition
The Elevator Pitch
Key Chapter Takeaways
Corporate Business Plan Competitions
How It Began
Hewlett-Packard Jumps In
Building Your Competition
Create a Vehicle for Open Innovation
Implementation
Postcompetition Decisions
Key Chapter Takeaways
The Review: Everything in One Easy Place
The Ten Types of Innovation
Open Innovation Examples and Resources
Notes
About the Author
Index
Table of Contents provided by Publisher. All Rights Reserved.

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