“Champy’s engaging prose, fascinating success stories, penetrating reflections, and provocative challenges to the status quo capture your full attention from the first page to the last and leave your mind swirling with new thoughts about how to exploit opportunities in a very different world.”
– Ray Stata, Founder and Chairman of the Board, Analog Devices, Inc.

“To outsmart or be outsmarted, that is the question in modern business. Jim Champy has found the answer, in fact many answers, by looking inside amazingly successful companies. And he tells their simple stories in this book that is so delightfully short it can be read on one flight.”

– Dr. Robert “Bob” Metcalfe, General Partner, Polaris Venture Partners

“In this remarkably readable and incisive book, Jim Champy provides case studies of fast growing, innovative companies that have created and implemented successful strategies that are practical, market tested, and reproducible in today’s global marketplace.”

– Denis A. Bovin, Vice Chairman, Investment Banking, Bear Stearns & Co., Inc .

“This book shows how to spot opportunities in a world that looks, at times,
like everything is done. Jim has strung together nine pearls that reveal the essence of entrepreneurship.”
– Gururaj “Desh” Deshpande, Founder and Chairman, Sycamore Networks, Inc.

Author of ReEngineering the Corporation
A New York Times Best Seller & More than 3 Million Copies Sold

Jim Champy revolutionized business with Reengineering the Corporation. Now, in Outsmart! he’s doing it again. This concise, fast-paced book shows how you can achieve breakthrough growth by consistently outsmarting your competition. Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years. Drawing on the strategies of some of today’s best “high velocity” companies, he identifies eight powerful ways to compete in even the roughest marketplace. You’ll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs.

How to reignite growth by…

•   Seeing what others don’t

•   Breaking free of mental legacies

•   Using all you know

•   Changing your frame of reference

•   Tapping others’ successes

•   Creating order out of chaos

•   Simplifying complexity

•   Doing everything yourself

there is not much new in management.

but there is a lot new in business.

Want more? Check out the e-book collection, Jim Champy on What's Really Working in Business.  This brand new collection contains state-of-the-art business insights from world-renowned expert Jim Champy…now in a convenient e-format, at a great price!

Jim Champy is one of the leading management and business thinkers of our time. His first best seller, Reengineering the Corporation, remains the bible for executing process change. His second book, Reengineering Management, another best seller, was recognized by Business Week as one of the most important books of its time. But Champy is also an experienced manager and advisor. He is the Chairman of Consulting for Perot Systems. He speaks and writes with the authority of real business experience and brings pragmatism to the world of business. In this new series of books, Champy looks at what’s working today for high-growth businesses. Champy observes that there is not much new in management, but there is a lot new in business–and a lot to learn from what’s new.

Introduction x

Chapter 1: It's a Smart, Smart, Smart, Smart World 2

Chapter 2: Compete by Seeing What Others Don't: How Sonicbids Spotted a $15 Billion Market 20

Chapter 3: Compete by Thinking Outside the Bubble: MinuteClinic Delivers Healthcare Retail 38

Chapter 4: Compete by Using All You Know: Basics Are Blazing at Smith & Wesson 58

Chapter 5: Compete by Changing Your Frame of Reference: How Shutterfly Saw the Bigger Picture 80

Chapter 6: Compete by Doing Everything Yourself: S.A. Robotics–Reaching Into Every Detail 96

Chapter 7: Compete by Tapping the Success of Others: Jibbitz Wins by Riding a Croc 114

Chapter 8: Compete by Creating Order Out of Chaos: Partsearch Finds the Item You Need 130

Chapter 9: Compete by Simplifying Complexity: SmartPak Brings Stability to the Stables 146

Epilogue 164

Index 176