Featuring updated themes, new cases, and enhanced interactive learning tools, the sixth edition of Patterns of Entrepreneurship Management addresses the challenges, issues, and rewards real-life entrepreneurs encounter when starting and growing a venture. Using its innovative “Roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources. 

The authors draw from their experience launching new ventures to provide a unique hands-on approach to developing the skills required to start and build a company in the modern business environment. Discussions focus on the real-life challenges facing startup founders: important issues such as how to drive continuous innovation and how to create a company culture that maximizes success. Numerous illustrative examples and case studies cover every management challenge imaginable, featuring a “Master Case” written by the founder of a successful startup that traces the history of his company from concept to eventual sale. 

Part I Getting Started As An Entrepreneur

1 The Entrepreneurial Process

2 Converting ideas into Opportunities 

3 Framing and testing the Business Model 

4 Engaging Customers, Analyzing Competitors, for Market Entry Strategy 

5 Preparing the Investment Package

6 Setting up the Team and Company

7 Intellectual Property

Part II Funding the Venture

8 Launch and Finance Your Start Up

9 Equity Financing for High Growth

Part III Managing Cash, Presentations, and Exiting

10 Managing Start Up Performance-Money and people

11 The Elevator Pitch 

12 Planning Your Exit

Part IV Special Topics: Social Entrepreneurship Family Business (ONLINE ONLY)

13 Special Topic: Social Entrepreneurship (Online)

14 Family Businesses: (Online)

Glossary of Terms

Index