Pricing as a discipline and a management tool has evolved in recent years, and both the tools themselves and the organizations that use them have grown in sophistication. A comprehensive reference book for all competencies in Pricing and Profitability Management is needed for businesses to understand the right approach, tools, and techniques for each focus area, as well as the integration across all focus areas. The Deloitte Handbook of Pricing and Profitability Management will serve as a "how to" manual for any executive or manager to develop and integrate the capabilities required for effective Price Management. The Handbook will address how to build these capabilities to a level of sophistication that is appropriate for his or her organization. It will present a holistic, comprehensive framework that reflects our belief that companies that integrate the six key pricing competencies into a cohesive pricing and profitability management program can realize gains far beyond what can be achieved with a singular approach. By taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value: the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs.

An international business consultant with Deloitte Consulting, Julie Meehan focuses on strategy development and operational improvement, including profit enhancement through pricing. She helps clients in diverse industries develop pricing and sales channel strategies, improve price execution, redesign pricing processes in Marketing, Sales, and Finance, and perform in-depth analytics to remedy issues of poor profitability. She frequently speaks on pricing at professional conferences and teaches at top U.S. MBA programs. Julie currently lives in Savannah, Georgia, with her husband and identical twin sons.

Mike Simonetto is the founder and global leader of Deloitte’s Pricing and Profitability Management Practice. He guest lectures at a number of leading graduate schools and international pricing seminars and has published numerous articles on pricing. He is an adjunct instructor for the Executive MBA Program at the University of North Carolina, Chapel Hill, spent a year managing a leading pricing software firm, and sits on the Advisory Board for the Professional Pricing Society. Mike currently resides in Atlanta, Georgia, with his wife Theresa, and spends whatever time he can in the mountains of North Carolina.

Larry Montan, Jr. is a director with Deloitte Consulting. His love of pricing takes him from the frozen tundra of Minnesota (where he was born and bred) to companies around the world to help them with the “soft side” of pricing. The soft side of pricing includes important capabilities such as developing strong pricing leadership, organizing people into high-performing pricing teams, building pricing skills, and helping the organization embrace the new discipline of pricing. Larry is a frequent presenter with the Professional Pricing Society.

Chris Goodin’s passion for the success of his clients—a diverse, global mix of leading retail and consumer goods companies—finds its foundation in a remarkably common pursuit: driving more profitable top-line sales growth. He helps companies improve their bottom line through advanced analytics, innovative pricing strategies, and smartly conceived pricing tactics. In addition to his work as a principal with Deloitte Consulting, Chris frequently speaks at industry conferences and lectures at Columbia University and Duke University. He resides in Chagrin Falls, Ohio, with his wife and three children.