Principles and Types of Speech Communication,9780321044259

Principles and Types of Speech Communication

by ; ; ;
Edition: 14th
ISBN13: 9780321044259
ISBN10: 0321044258
Format: Hardcover
Pub. Date: 1999-09-01
Publisher(s): Taylor & Francis
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Summary

This highly esteemed introduction to public speaking offers comprehensive yet streamlined coverage of speech processes, preparation, channels and types. The new edition covers the theoretical as well as the practical aspects of public speaking. Hallmarks include a commitment to cultural sensitivity, with concrete advice for students on how they can speak effectively in a culturally diverse society, and a commitment to providing the most up-do-date research in the field. An accessible writing style that speaks to all students and excellent coverage of the use of computers and the Internet for speech research makes this revision the strongest ever.

Table of Contents

Contents vii
A Note to Students and Teachers xix
Acknowledgments xxvii
Part One THE PROCESS OF SPEAKING PUBLICLY 1(94)
The Academic Study of Public Speaking
3(17)
Getting Started: Basic Tips for Speech Preparation and Delivery
20(27)
Setting the Scene for Community in a Diverse Culture: Public Speaking and Critical Listening
47(26)
Public Speaking and Cultural Life
73(22)
Part Two PREPARATION 95(126)
Analyzing the Audience and Occasion
97(28)
Developing Ideas: Finding and Using Supporting Materials
125(26)
Adapting the Speech Structure to Audiences: The Motivated Sequence and Patterns of Internal Organization
151(32)
Maintaining Audience Attention and Involvement
183(23)
Developing the Speech Outline
206(15)
Part Three CHANNELS 221(74)
Using Language to Communicate
223(30)
Using Visual Aids in Speeches
253(21)
Using Your Voice and Body to Communicate
274(21)
Part Four TYPES 295(124)
Speeches to Inform
297(32)
Speeches to Persuade and Actuate
329(26)
Argument and Critical Thinking
355(25)
Building Social Cohesion in a Diverse World: Speeches on Ceremonial Occasions
380(22)
Speaking at Conferences and Meetings
402(17)
Credits 419(2)
Index 421

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