Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations. Recommend This! is an exploration into the digital consumer, and how their expectations are forcing marketers to re-think the way they interact and engage with audiences.

 Key topics discussed in the book are:

• Physical or digital, as humans we are driving to connect. Digital just makes it easier.
• Storytelling, rather than broadcast messaging, helps marketers engage with their digital audiences.
• Digital content must be personalized and relevant to receive attention, and more.

Jason Thibeault (www.jasonthibeault.com) Jason is a reformed serial entrepreneur and college professor turned digital superhero. As a marketing strategist, he helps organizations capitalize on digital technologies to succeed in today’s online world. He imagines and builds creative technology solutions that drive today’s economy while consorting with CEOs, VCs, and little kids that have aspirations of playing professional hockey. Jason has launched numerous startups using growth hacking strategies, helped public companies pivot business models, and speaks internationally about the impact of digital technologies on business. Follow him on twitter @_jasonthibeault.

Kirby Wadsworth (www.kirbywadsworth.com) With over 20 years in executive marketing roles, Kirby has led the transition from traditional outbound to content-driven inbound marketing for both global public companies and private startups. His work has created billions of dollars in new market opportunities, defined a quantifiable model for marketing return on investment, and helped pioneer the role of online communities in providing sustainable competitive advantage. Follow him on twitter @acesage.

Acknowledgements

Is Digital Marketing Dead?

Introduction

Chapter 1: Business as Usual is over…or is it?

Chapter 2: Digital Changes Everything

Chapter 3: The Importance of Relationships

Chapter 4: How We Connect in the Digital World

Chapter 5: Measuring the Value of Relationships

Chapter 6: Bridging Digital

Chapter 7: Understanding Need

Chapter 8: Developing History

Chapter 9: Offering Curation

Chapter 10: Recognizing Faces

Chapter 11: Telling Stories

Chapter 12: Being Authentic

Chapter 13: Delivering Consistency

Chapter 14: Maintaining Credibility

Chapter 15: Helpfulness

Chapter 16: Nurturing Online Communities

Chapter 17: Delivering the Promise

Chapter 18: Looking Forward

References