Master negotiator Roger Dawson shows you how to make the most of all your negotiations in the second edition of Secrets of Power Negotiating. The Second Edition of Roger Dawson's Secrets of Power Negotiating has been completely updated to reflect the changing dynamics of business today. This comprehensive text, based on Dawson's best-selling audio cassette program, shows readers how to win negotiations and leave the other person feeling like he or she has actually won -- a key component of negotiations, Dawson advises. Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice: from beginning steps to critical final moves, how to recognize unethical tactics, key principles to the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, tips to negotiating with people from foreign lands, understanding the other party and gaining the upper hand, negotiating drives, and analyses of different negotiating styles.

Roger Dawson is one of the country's top experts on the art of negotiating. As a fulltime speaker for the last 17 years, he has trained executives, managers, and salespeople throughout the U.S., Canada, and Australia. He is one of only 28 professionals in the world to have been awarded both the CSP and CPAW by the National Speakers Association, their two highest awards.