Strategic Communication in Business and the Professions,9780205561209

Strategic Communication in Business and the Professions

by ; ;
Edition: 6th
ISBN13: 9780205561209
ISBN10: 0205561209
Format: Paperback
Pub. Date: 2008-01-01
Publisher(s): Allyn & Bacon
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Summary

Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.

Table of Contents

An Introduction to Communication in Organizations
Communication in Organizations
The Interactive Communication Process
Reasons for Communication Failure
Understanding Organizational Communication
Practicing Business Communication: IKEA
Ethical Issues: Are You Being Watched?
The Model of Strategic Communication
A Model for Communication in the Information Age
Situational Knowledge: The Context of Organizational Communication
Goal Setting for Organizational Communication
Communication Competence
Anxiety Management
Practicing Business Communication: FedEx Corporation
Diversity in Business and the Professions
The Issues of Diversity
Communication Between Diverse People
Situational Knowledge: Understanding Your Perspectives
Communication Competence: Personality Traits
Anxiety Management: Resolving Cultural Conflict
Legal Guidelines and Diversity
Ethical Issues: Honoring Religious Practices
Basic Communication Skills
Listening Skills
Listening in Your Career
Hearing Versus Listening
The Role of Perception
Goal Setting for Interactive Listening
Situational Knowledge: Preparing for Interactive Listening
Communication Competence: Interactive Listening
Anxiety Management
Evaluating Your Listening
Practicing Business Communication: United Psychiatric Group
Ethical Issues: Ethical Listening Situations
Verbal and Nonverbal Skills
Goal Setting for Effective Messages
Situational Knowledge: Personal and Environmental Factors
Communication Competence: Verbal and Nonverbal Skills
Anxiety Management
Message Strategies
Ethical Issues: Touching in the Workplace
Practicing Business Communication: Communication Media
Leadership and Management Skills
What Does a Leader Do?
Management Theory
Leadership Theories
Leadership Versus Management
Goal Setting: Managing the Present and the Future
Situational Knowledge: The Foundation of Strategic Leadership
Communication Competence: Demonstrating Leadership Skills
Anxiety Management
Practicing Business Communication: United Negro College Fund
Ethical Issues: Leadership Using Fear
Interpersonal Communication Strategies
Work Relationships
Manager-Employee Relationships
Coworker Relationships
Mentoring Relationships
Romantic Relationships in the Workplace
Sexual Harassment
Employee-Customer Relationships
Practicing Business Communication: Tom's of Maine
Ethical Issues: Nicole's Protégé
Principles of Interviewing
The Interview
Goal Setting: Dyadic Communication
Situational Knowledge: Structuring the Interview
Communication Competence: Asking Effective Questions
Responding and Providing Feedback
Anxiety Management: Interviewer and Interviewee
Ethical Issues: Handling Tricky Questions
Interviews in Business Settings
Employment Interviews: Introduction
Employment Interviews: The Interviewer
Employment Interviews: The Interviewee
Appraisal Interviews
Disciplinary Interviews
Media Interviews
Ethical Issues: The Dilemma of Knowing Too Much
Practicing Business Communication: Aegir Systems
Group Communication Strategies
Fundamentals of Group Communication
What Is a Group?
Factors Influencing Group Communication
Factors Affecting Group Communication
Teleconferences and Videoconferences
Special Groups
Practicing Business Communication: Creative Communication Network
Ethical Issues: Ethical Qualities of Leaders
Meetings: Forums for Problem Solving
Goal-Setting: The Agenda
Situational Knowledge: Preparing for the Meeting
Situational Knowledge: Developing Critical Thinking Skills
Communication Competence: Problem Solving
Anxiety Management
Evaluating Group Effectiveness
Ethical Issues: Maintaining Ethics When Working Alone
Practicing Business Communication: Nokia Corporation
Negotiation and Conflict Management
Argumentativeness and Verbal Aggressiveness
Negotiation
Conflict Management
A Strategic Approach to Conflict
Practicing Business Communication: Tootsie Roll Industries, Inc
Ethical Issues: To Tell, Or Not To Tell?
Public Presentation Strategies
Developing and Delivering Effective Presentations
Anxiety Management
Goal Setting: Identifying the Topic and the Purpose
Identifying the General and Specific Purposes of the Presentation
Situational Knowledge: Analyzing the Audience
Identifying and Researching Main Ideas
Providing Support for Ideas
Developing an Introduction and a Conclusion
The Outline: Basic Considerations
Communication Competence: Presenting the Message
Fielding Audience Questions
Practicing Business Communication: American Red Cross
Ethical Issues: Audience Challenge
Informative Presentations
The Range of Informative Presentations
Accumulation of Information
Functions of Informative Presentations
Organizing the Presentation
Typical Formats
Guidelines for a Successful Presentation
Situational Knowledge: Technology
Communication Competence: Camera Skills and Special Occasions
Anxiety Management: Practice and Knowledge
Ethical Issues: All Sides of the Issue
Practicing Business Communication: Best Western International, Inc
Persuasive and Special Presentations
Functions of Persuasive Presentations
Persuasive Formats
Basic Resources for Persuasion
The Persuasion Process
Special Occasion Presentations
Ethical Issues: Vested Interests
Table of Contents provided by Publisher. All Rights Reserved.

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