Strategic Issues Management,9780803970342

Strategic Issues Management

by
ISBN13: 9780803970342
ISBN10: 080397034X
Format: Hardcover
Pub. Date: 1997-09-01
Publisher(s): Sage Pubns
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Summary

Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics' opinions.

Table of Contents

Preface ix
A Foundation of Community: Issues Management as an Organizational and Academic Discipline
1(37)
What Is Issues Management?
4(5)
An Academic and Organizational Discipline: What Functions Does it Feature?
9(11)
AMOCO and the EPA: Partners Instead of Foes
20(2)
Strategic Business Planning and Issues Management
22(13)
Mission and Vision Statements
26(1)
Environmental-Situational Position Assessment
27(3)
Strategy Formulation
30(2)
Strategy Implementation Through Tactical Programming and Budgeting
32(2)
Performing Strategic Adjustment and Stakeholder Relationship Development
34(1)
Achieving Control by Evaluating the Implementation of the Strategic Business Plan
35(1)
Issues Management as a Two-way Symmetrical Process
35(2)
Conclusion
37(1)
A Search for Order: Arguments Over Public Policy
38(42)
A Case in Point: One Company's Search for Order
40(1)
Opinion, Key Premises, and Public Policy
41(2)
Argument Structure in Public Policy Debate
43(5)
Origins of Issues Management
48(11)
The Great Depression and the Redemption of Capitalism
59(5)
Dissent Flowers in the 1960s
64(9)
Cases of Issues in Transition: Two "Sin" Industries Undergoing Change
73(6)
The Tobacco Industry: From Chic to Sick?
74(4)
The Alcohol Beverage Industry: Images of Youth, Health, or Uncontrolled Binge?
78(1)
Conclusion
79(1)
Scouting the Terrain: Strategic Planning Based on Scanning, Monitoring, and Analysis
80(39)
Things Go Bump in the Dark
81(3)
Rationale of Issues Identification, Scanning, Monitoring, Analysis, and Priority Setting
84(4)
Tactics of Issues Identification, Scanning, Monitoring, Analysis, and Priority Setting
88(21)
Issues Identification
91(1)
Issues Scanning
92(2)
Issues Monitoring
94(10)
Issues Analysis
104(3)
Issues Priority Setting
107(2)
Creating an Issues Monitoring and Analysis Team
109(4)
Issue Content: Basis for Issues Analysis
113(3)
Response Planning: Stakeholders and Target Audiences
116(2)
Conclusion
118(1)
Corporate Responsibility: Getting the House in Order
119(34)
Mutual Interests: The Basis of Corporate Responsibility
120(4)
Nestle: A Case of Failed Corporate Responsibility
124(3)
Standards of Corporate Responsibility: A Rhetorical Rationale
127(6)
Changing Organizational Policies: Getting the House in Order
133(15)
Corporate Responsibility Partnerships: Communicating Ethical Performance
148(4)
Conclusion
152(1)
Special Interest Activists as Foes or Allies
153(37)
Power Resources and Moral Outrage
155(4)
Activism and Strategic Business Management: Power Resource Management
159(5)
Stages of Activism
164(16)
Strain
165(4)
Mobilization
169(3)
Confrontation
172(4)
Negotiation
176(2)
Resolution
178(2)
Incremental Erosion
180(4)
Corporate Responses: Fostering Mutual Interests Instead of Antagonism
184(5)
Conclusion
189(1)
Issues Communication: Argument Structures and Zones of Meaning
190(46)
The Issue of Issues Communication
194(3)
Images and Issues: Complements and Counterparts
197(5)
The Good Organization Communicating Well
202(14)
Differentiation
204(1)
Association
205(1)
Identity
206(2)
Goodwill
208(8)
Issues Communication as Argument
216(8)
Platforms of Fact: Information as the Basis of Issue Arguments
219(2)
Values as the Basis of Issue Arguments
221(1)
Platform of Policy
222(2)
Campaign Planning
224(2)
Setting Campaign Goals
226(2)
Listening to Key Publics and Targeting Audiences
228(3)
Communication Vehicles
231(2)
Campaign Assessment
233(2)
Conclusion
235(1)
Legislative, Judicial, and Regulatory Constraints on Issues Communication
236(26)
The Rationale for Organizations Speaking as Citizens
238(4)
History of the Federal Communications Commission---and Its Future?
242(8)
Internal Revenue Service
250(4)
Federal Trade Commission
254(7)
Conclusion
261(1)
Media Technologies---New and Old--- as Communication Infrastructures
262(26)
Media-Fostered Cynicism about Business, Government, and Activism
265(6)
Media Effects in a Multitiered Society
271(4)
New Communication Technologies: Accessing and Supplying Information and Opinion
275(12)
Conclusion: What Is the Future of Issues Communication?
287(1)
Issues Management and Crisis Communication: Preparing for the Worst
288(35)
Crisis Management: The Search for Control
290(5)
Union Carbide's Plant in Bhopal, India: A Crisis Explodes Into an Issue
295(5)
Preparing for Crisis: Seeking to Avoid a Crisis From Becoming an Issue
300(6)
Crisis Communication Options
306(7)
Apologia
313(3)
Crisis Response as Narrative
316(5)
Conclusion
321(2)
Issues Management and Risk Communication: Balancing Public Well-Being With Technology
323(37)
The Difficulties of Risk Assessment, Management, and Communication
327(4)
Issues Management of Risk: Decision Making Aimed at Control
331(2)
Risk Communication Options
333(6)
Dynamics of the Management of Risk Issues
339(12)
Risk Communication: Managing Issues Through Dialogue
351(8)
Conclusion
359(1)
Conclusion: Issues Management---2000 360(8)
The Agenda?
366(2)
References 368(25)
Legal References 393(2)
Author Index 395(8)
Subject Index 403(7)
About the Author 410

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