Strategy Bites Back: It Is A Lot More, And Less, Than You Ever Imagined...,9780273693468

Strategy Bites Back: It Is A Lot More, And Less, Than You Ever Imagined...

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Edition: Illus.
ISBN13: 9780273693468
ISBN10: 0273693468
Format: Paperback
Pub. Date: 2005-05-31
Publisher(s): Trans-Atlantic Pubns
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Summary

"Strategy Bites Back invites you to encounter an unlikely set of voices and something sharp to say about strategy - from Mozart to Coco Chanel's "little black dress". These perspectives will provide you with new and dramatically different angles from which to attack the world of strategy." "This book is for everyone involved with strategy - manager, CEO, consultant, professor, student - who wants to see strategy more broadly, more deeply and more playfully."--BOOK JACKET.

Table of Contents

INTRODUCTION STRATEGY FOR FUN 01(13)
CHAPTER 1 WHAT'S IN A WORD?
Introduction
14(1)
What's in a buzzword?
15(4)
Lucy Kellaway
"Eenie, meenie, minie, mo..."
19(4)
The Economist
What is strategy?
23(3)
John Kay
Five Ps for strategy
26(3)
Henry Mintzberg
Beware of strategy
29(3)
A. Inkpen and N. Choudhury, Henry Mintzberg
Are strategies real things?
32(4)
Bruce Ahlstrand and Henry Mintzberg
CHAPTER 2 SWOTED BY STRATEGY
Introduction
36(2)
The other Tower of Babel
38(3)
Joseph Lampel
Strategy as a "little black dress"
41(3)
Jeanne Liedtka
The CEO as strategist
44(2)
Michael Porter
The manager as orchestra conductor?
46(1)
The tortoise and the hare: a fable for senior executives
47(4)
John Kay
Jack's turn
51(5)
Henry Mintzberg
CHAPTER 3 STRATEGY CAREFULLY
Introduction
56(2)
The revolution in strategic planning
58(4)
John Byrne
Jack Welch on planning
62(2)
The seven deadly sins of planning
64(2)
Ian Wilson
Planning in case
66(4)
Lawrence Wilkinson
Forecasting: whoops!
70(2)
Plans in case you are stuck
72(4)
Karl Weick
The creation
76(2)
How to plan a strategy
78(2)
Henry Mintzberg
Speech at the second plenary session of the eighth central committee of the Communist Party of China (November 15, 1956)
80(2)
Mao Tse Tung
Planning and flexibility
82(9)
Henry Mintzberg
Management and magic
91(9)
Martin L. Gimpl and Stephen R. Dakin
CHAPTER 4 FIGURING STRATEGY
Introduction
100(3)
Launching strategy
103(14)
Henry Mintzberg
Positioning the derriere: toilet nirvana
117(3)
James Brooke
The soft underbelly of hard data
120(5)
Henry Mintzberg
The glory of numbers
125(1)
Reversing the images of BCG's Growth/Share matrix
126(8)
John Seeger
CHAPTER 5 A VISION OF STRATEGY
Introduction
134(2)
To see or not to see
136(1)
Imaging strategy
137(2)
Henry Mintzberg and Frances Westley
Strategic thinking as "seeing"
139(5)
Henry Mintzberg
Seeing a symphony
144(1)
Mozart
The problem with problems
145(1)
Smullyan
"Marketing Myopia" myopia
146(3)
Henry Mintzberg
Recognizing the CEO as artist
149(2)
Patricia Pitcher
Reflections of an entrepreneur
151(1)
Richard Branson
Entrepreneurship and planning
152(2)
Amar Bhide
Managing quietly
154(7)
Henry Mintzberg
What my mother taught me about strategy
161(5)
Joseph Lampel
CHAPTER 6 INSIDE THE STRATEGIST'S HEAD
Introduction
166(2)
Biases and limitations of judgment: humans
168(4)
Spyros G. Makridakis
Biases and limitations of judgment: animals
172(1)
Everything I need to know about strategy I learned at the National Zoo
173(8)
Jeanne Liedtka
The man vs the machine
181(3)
Charles Krauthammer
Think like a Grandmaster
184(1)
G.M. Alexander Kotov
The Emperor's New Suit
185(5)
Hans Christian Andersen
Management expert Gary Hamel talks with Enron's Ken Lay about what it's like to launch a new strategy in the real world
190(6)
Gary Hamel
CHAPTER 7 STRATEGY A STEP AT A TIME
Introduction
196(2)
Good managers don't make policy decisions
198(9)
H. Edward Wrapp
Backing into a brilliant strategy: Reports on Honda
207(8)
Ruminations on Honda
215(1)
Richard Rumelt
Bees and flies making strategy
216(1)
Gordon Siu
Growing strategies: two ways
217(3)
Henry Mintzberg
Strategies that learn
220(5)
Gary Hamel
Strategy up and down
225(4)
John Kotter; Michael Beer
Strategy as Destiny
229(3)
Harvey Schachter
Talk the walk
232(2)
Karl Weick
How to fight the strategic wars
234(1)
Quotes from Napolean and the Duke of Wellington
Looking a few steps back
235(2)
The Calf Path
237(3)
Sam Walter Foss
CHAPTER 8 STRATEGY WITH THE GLOVES OFF AND THE HALO ON
Introduction
240(3)
Chess in the real world
243(1)
Felix Holt
Bees in the real world
243(2)
Edward O. Wilson
Laws of power
245(5)
Robert Greene and Post Elffers
Planning as public relations
250(5)
Henry Mintzberg
Brinkmanship in business
255(6)
Bruce Henderson
Strategy and the art of seduction
261(4)
Jeanne Liedtka
Strategy is culture is strategy
265(5)
Karl Weick
Five easy steps to destroying a rich culture (any one will do)
270(1)
Henry Mintzberg
How destructive cultures develop
271(5)
Tommy Wiseman
CHAPTER FINAL FOOD FOR THOUGHT
Introduction
276(2)
Be your body's boss
Lucy Kellaway
278(4)
Recipes for cooking strategy
282

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