Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain,9780415216395

Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain

by ;
ISBN13: 9780415216395
ISBN10: 0415216397
Format: Nonspecific Binding
Pub. Date: 2003-01-30
Publisher(s): Routledge
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Summary

Understanding Women's Magazinesexplores the changing landscape of the women's magazine market. Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyzes the strategies and fortunes of a range of titles in a globalized market, includingElleandMarie Claire. She relates the revolution in the women's magazines' market to a consumer culture which has brought an increasing focus on consumer "lifestyles," and shows how magazines have tried to "get close to the reader" in their attempts to identify and target the "new" women of the contemporary world.

Author Biography

Anna Gough-Yates is Lecturer in the Sociology of Culture and Communication at Brunel University.

Table of Contents

List of figures
ix
Acknowledgements xi
Introduction 1(5)
Understanding women's magazines
6(20)
Post-Fordism, post-feminism and the `new woman' in late twentieth-century Britain
26(13)
The empires strike back: from Fordism to post-Fordism in the British magazine industry
39(17)
Who's that girl?: advertising, market research and the female consumer in the 1980s
56(23)
Seriously glamorous or glamorously serious?: working out the `working woman'
79(16)
`What women want under the covers': new markets and the `new woman' in the 1980s
95(23)
`Marie Claire -- c'est moi!': magazine editors, cultural intermediaries and the `new middle class'
118(14)
Desperately tweaking Susan: the business of women's magazines in the 1990s
132(21)
Conclusions
153(6)
Notes 159(7)
Bibliography 166(15)
Index 181

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