The Wall Street Journal Guide to Understanding Money & Investing initiates you into the mysteries of the financial pages -- buying stocks, bonds, mutual funds, futures and options, spotting trends and evaluating companies. For those who are curious but intimidated by everyday financial jargon, this guide offers a literate, forthright and lively alternative.
The Wall Street Journal Guide to Understanding Money & Investing initiates you into the mysteries of the financial pages -- buying stocks, bonds, mutual funds, futures and options, spotting trends and evaluating companies. For those who are curious but intimidated by everyday financial jargon, this guide offers a literate, forthright and lively alternative.
Kenneth M. Morris is the chairman and CEO of Lightbulb Press, a print and Internet publishing company he founded in 1990. As one of the nation's leading experts in simplified communications, he pioneered the use of plain language, developing the first easy-to-read documents for the brokerage, banking and telecommunications industries and several government agencies. He has also been a leading force in creating the content and design for several innovative financial sites on the World Wide Web.
Dr. Morris is the author of The Wall Street Journal Guide to Personal Finance, The Wall Street Journal Guide to Planning Your Financial Future, A Woman's Guide to Investing, A User's Guide to the Information Age and American Dreams: One Hundred Years of Business Ideas. He publishes regularly on information design and the uses of information technology, and serves on the editorial boards of Information Design Journal and Visible Language. A graduate of Cornell University, he holds a Ph.D. in English from Columbia University.
CONTENTS
MONEY
The History of Money
Paper Money
The U.S. Dollar
The Money Cycle
Other Forms of Money
The Federal Reserve System
Controlling the Money Flow
The Money Supply
Measuring Economic Health
Consumer Confidence
The Consumer Price Index
The Economic Cycle
The World of Money
The Value of Money
Trading Money
STOCKS
Stocks: Sharing a Corporation
The Right to Vote
The Value of Stock
The Stock Certificate
Selling New Stock
Stock Buyers
Buying Stocks
Selling Short
Buying on Margin
Getting Stock Information
Reading the Stock Tables
Sifting Stock Information
Evaluating Companies
The Stock Market
Trading on the New York Stock Exchange
Trading on the Nasdaq Market
Reading the Averages
Market Indexes
Market Cycles
Crash!
Trading Around the Clock
Tracking International Markets
The Global Indexes
International Investing
BONDS
Bonds: Financing the Future
The Bond Certificate
Figuring A Bond's Worth
Rating Bonds
Tracking Bond Performance
Municipal Bonds
U.S. Treasury Bonds, Notes and Bills
A Bond Vocabulary
Buying and Trading Bonds
Other Bonds, Other Choices
A Look at the World of Bonds
MUTUAL FUNDS
Mutual Funds: Putting It Together
The Mutual Funds Market
Targeted Investments
Focused Funds
Inside a Mutual Fund
Mutual Fund Quotations
It's All in the Charts
Tracking Fund Performance
The Prospectus
International Funds
FUTURES & OPTIONS
Futures and Options
Commodities
The Futures Exchanges
Trading Futures Contracts
Hedgers and Speculators
How Futures Work
Reading Futures Tables
Financial Futures
A World of Options
Stock Options Tables
using Options
Options Trading
Tracking Other Options
Other versions by this Author
