This essential guide for Web site designers offers clear, concise advice on creating well-designed & effective Web sites & pages. Focusing on the interface & graphic design principles that underlie the best Web site design, the book provides anyone involved with Web site design-in corporations, government, nonprofit organizations, & academic institutions-with expert guidance on issues ranging from planning & organizing goals to design strategies for a site to the elements of individual page design. Shifting away from the emphasis of many authors on HyperText Markup Language (HTML) & glitzy, gimmicky graphics, Patrick J. Lynch & Sarah Horton discuss classic principles of design, how these principles apply to Web design, & the issues & constraints of designing complex, multilayered sites. They address the practical concerns of bending & adapting HTML to the purposes of graphic page design. This book grew out of the widely used & highly praised Web site on site design created by the Center for Advanced Instructional Media at Yale University (info.med.yale.ed/caim/manual/). At this site, readers will continue to find updated color illustrations & examples to complement & demonstrate points made in the book, as well as useful & current online references.

Patrick J. Lynch is design director of the Center for Advanced Instructional Media at Yale University School of Medicine. Sarah Horton is multimedia applications specialist in Curricular Computing at Dartmouth College.