This bestseller has sold over 30,000 copies in its Hebrew edition and was the most-read book by Israeli military personnel in 2022.

General (Ret.) Elyezer Shkedy was the fifteenth commander of the Israeli Air Force. During his service, Shkedy commanded numerous strategic operations, including the now-famous Operation Orchard airstrike on the Syrian nuclear reactor. After retiring from active duty, Shkedy became the CEO of the Israeli flag carrier airline El Al—the largest civilian airline in the country. Today, he volunteers as chairman of over fifteen educational and social startups, and is the President of I Belong Israel, where he teaches the importance of tolerance, leadership, Zionism, and personal values.

In his debut bestselling book, Who The F*ck is Michael?!, Shkedy distills over a hundred inspiring life lessons on leadership, success, excellence, and the importance of hard work and personal responsibility, in what has quickly become a staple reading material for companies, officers, and countless individuals nationwide. Since its original release in 2022, the book has been nominated for countless prizes and was listed as one of the Ministry of Education’s top picks for high school readers.

General (Ret.) Elyezer Shkedy was the fifteenth commander of the Israeli Air Force. During his service, Shkedy commanded numerous strategic operations, including the now-famous Operation Orchard airstrike on the Syrian nuclear reactor. After retiring from active duty, Shkedy became the CEO of the Israeli flag carrier airline El Al—the largest civilian airline in the country. Today, he volunteers as chairman of over 15 educational and social startups.

In his debut bestselling book, Who The F*ck is Michael?, Shkedy distills over a hundred inspiring life lessons on leadership, success, excellence, and the importance of hard work and personal responsibility, in what quickly became a staple reading material for companies, officers, and countless individuals nationwide.