Wie Economics of Strategy, International Edition,9780471448976

Wie Economics of Strategy, International Edition

by ; ; ;
Edition: 3rd
ISBN13: 9780471448976
ISBN10: 0471448974
Format: Hardcover
Pub. Date: 2004-06-01
Publisher(s): John Wiley & Sons Inc
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Summary

Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm's strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and strategy research, while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. New co-author Scott Schaefer adds his expertise on organizational economics New chapters on performance evaluation and strategic fit Hundreds of examples ground theory in the everyday activities of the firm and show how the economic principles of strategy actually work A unique, modern treatment of topics

Table of Contents

Introduction: Strategy and Economics
Primer: Economic Concepts for Strategy
Firm Boundaries
The Evolution of the Modern Firm
The Horizontal Boundaries of the Firm: Economies of Scale and Scope
The Vertical Boundaries of the Firm
Organizing Vertical Boundaries: Vertical Integration and Its Alternatives
Diversification
Market and Competitive Analysis
Competitors and Competition
Strategic Commitment
The Dynamics of Pricing Rivalry
Entry and Exit
Industry Analysis
Strategic Position and Dynamics
Strategic Positioning for Competitive Advantage
Sustaining Competitive Advantage
The Origins of Competitive Advantage: Innovation, Evolution, and Environment
Agency and Performance Measurement
Internal Organization.a
Incentives in Firms
Strategy and Structure
Environment, Power, and Culture
Strategy and the General Manager
Glossary
Name
Index Subject
Index
Table of Contents provided by Publisher. All Rights Reserved.

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