With the aid of a specially developed model, expert authors demonstrate how to get your communications right internationally and ensure that meetings, both face-to- face and virtual, go according to plan. The authors provide a framework for understanding any culture in the world, offering strategies and tactics for getting people from different countries on your side, and detailing the knowledge you need to make the right impression and avoid giving offence. Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organisations in the world, and Visiting Lecturer in Cross-cultural Communication at the University of Westminster. He is the author of many books and monographs on culture and has trained in 65 countries. Contents include: International business: A new approach; A business model for international cultural understanding; Communicating successfully internationally; Cultural expectations; How to be more culturally sensitive; Cultural bear traps; and Relocation and repatriation.

Barry Tomalin is a cross-cultural consultant and Director of Cultural Training at International House in London. He works with companies and organizations to improve their cultural skills and awareness, and runs the Business Cultural Trainers Certificate for teachers and coaches. He is the author of many books and has trained in 65 countries Mike Nicks is a journalist and media coach who has written widely on business cultures