Writing to Sell

by
Edition: 4th
Format: Hardcover
Pub. Date: 1996-03-01
Publisher(s): Writers Digest Books
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Summary

Write well and publish profitably. Learn how, with the classic writing guide by Scott Meredith, the man who built the legendary literary agency that still bears his name. Meredith knew writing and he knew marketing. He used his talents on behalf of Norman Mailer, Ellery Queen, Marion Zimmer Bradley and more than 400 other authors. In Writing to Sell, Fourth Edition, you'll find the kind of high quality writing and marketing counsel Meredith offered his clients - updated for today. Follow the advice in this book. For help creating characters or combating a slump, plotting your novel or placing it, formatting your manuscript or deciphering your contract - in short, for directions all along the professional writing path, do as so many have before you. Turn to Scott Meredith.

Table of Contents

Foreword xv
Barry N. Malzberg
Introduction 1(6)
Arthur C. Clarke
PART ONE The Business Facts 7(46)
You, Writer: Your Place in the Writing Business
8(8)
How most writers break in, and how you can
The question of art, and preservation of your literary self-respect
Should you write the kind of material you don't like to write?
Should you write one type of script or many types?
Personal qualities necessary for successful writing
How much formal education do you need?
How much ``cultural background'' and travel experience?
Why writers use pen names
Should you use a pen name?
The way most classics are written
Off on the Right Foot: Getting to Know the Market
16(6)
The major field open to you
Why you might as well try for hardcover publication
Decline of the modest-sale paperback
Rise of paperback quality
Why you can make more money from a hardcover sale
Rise of the combined hard/soft deal
But what about all that paperback money?
The Current Situation: What Editors Buy
22(4)
Types of material most in demand
Types of material least in demand
What about length?
Length of genre novels
The absence of taboos in book publishing
Exceptions: the bad-taste and triteness taboos
The trend toward realistic themes and characters
Should you use a portion-and-outline?
The Inside Story: Behind Editorial Doors
26(9)
What happens to your story when it enters an editorial office?
The rush and unrush piles of manuscripts, and the percentages bought from each
Are all scripts read?
Why many major publishers no longer consider unsolicited manuscripts
What are the main reasons for acceptance and rejection?
Should an introductory letter accompany your script?
Personal letters and rejection slips from editors and what each really means
How many editors must okay a script for purchase before a contract goes out?
How long must you wait for a report?
Inspiration, Perspiration, Desperation: Working Habits
35(9)
The psychological side of the writing business
How to make sure you get sufficient writing done
Schedules, and what they can do for you and to you
Writers who should use schedules, and writers who shouldn't
What to do when the writing looks bad
How to resume writing when a script's grown cold
The dangers of first-draftitis
Benzedrine, stayawake pills, and other stimulants
Slumps: how to avoid them or break them
Your Attractive Merchandise: The Professional-Looking Manuscript
44(9)
Why professionals attach so much importance to manuscript appearance
The basic difference between professionals' scripts and new writers' scripts
Why some editors must reject incorrectly prepared manuscripts
Should you quote a price for the manuscript?
Should you secure copyright and list copyright notice?
Should you use a cover page?
Best tools for the writer
The proper way to determine word count
Sample manuscript pages
PART TWO The Planning and Plotting Facts 53(80)
Where do you Get Your Ideas?: Tapping the Reservoir
54(6)
How to get ideas for books
How to make them come in a steady stream
What about plots from real life and personal experience?
What personal experience really means
Should you write only about things you know?
Pulling ideas out of your mind
How about plotting devices and gadgets?
Your kind of idea
Ideas that come when you don't need them
Plotting without a compass: the who-knows-where-it's-going approach
Should you use a notebook?
Plots that Sell: How to Build Your Ideas into Salable Books
60(6)
The basic pattern underlying all successful fiction
Why fairy tales and classics and current magazine stories are built from the same bricks
How to find the pattern
Its importance
The vital difference between a plot pattern and a formula
Elements of the basic plot pattern
How the elements work together
Analysis of each ingredient of the basic plot pattern
Why your book must contain all the elements
When is a Novel not a Novel?: Incident Versus Novel
66(5)
The difference between a novel and an incident
The dangers of writing an incident when you mean to write a novel
Why an incident is not enough
Singleoccurrence incidents and multipleoccurrence incidents
How to tell an incident when you see one
No clash, no cash: the importance of conflict
Outward conflict, and its buried brother
The missing factor in any kind of incident
Small pebbles, big boulders
Why one incident after another doesn't make a novel, either
The Big Headache: The Problem
71(8)
How to get a sound story problem
What makes an adequate problem?
Why some problems are weak
Boy wants girl; so what?
Job and money problems
How to avoid the paper-dragon problem
Is that problem a white elephant?
Your hero's nose in someone else's business
Why some books are ``too slight''
The dangers of idiot plotting
Putting the time element to work
How to turn your weak problem into a strong one
Hit Him When He's Down: Complications
79(6)
Making the problems grow
Which complications increase reader interest
Physical and mental complications
Complications that prevent a logical solution
The best way to build complications
The use of limits
Unnecessary complications
Complications that speed up the story, and complications that slow it up
Has coincidence a place?
The sure way of knowing whether or not your complications fill the bill
The Final Sandbag: The Crisis Point
85(5)
Why the book must reach a peak-point
How to know when you're there
How to get there
How long to keep the book at the crisis point
The difference between complications and crisis
How to make sure your peak-point is sufficiently strong
How to make it so if it isn't
The importance of the upward-and-onward movement
Different crises for different kinds of books
And that did the Trick: The Solution
90(7)
How to solve the story problem
What a satisfactory solution really means
Happy endings and unhappy endings
Typical solution troubles
The big build-up, then the letdown
The importance of plants in the unexpected-luck ending
Dangers when you use plants
The help-from-fate solution
The concrete solution and the implied solution
Must the hero always solve his own problem and, if so, to what extent?
Who Tells It?: Viewpoint
97(6)
Why choice of correct viewpoint is vital
The various kinds of viewpoints
Which is most popular in today's buying, and why
The life's-on-stage-always aspects of leadcharacter viewpoint
When to use shifting viewpoints
Should the author ever enter the book?
The book told by an observer
The decline and fall of frame books
Trick storytelling
The Hemingway viewpoint book
When to use the first-person method
What Makes them Tick?: Motivation
103(6)
Why your characters act as they do
The big question: is it adequate?
The characterchange book
The out-of-character action made logical
The coward and the lion
Real-life motivation and fiction motivation: why people will believe one and not the other
Consistency in motivation
The avoidance of stock types and routine actions
The basic human drives that make acceptable motivations
The yardstick readers use on fiction motivation
But Who'll Believe It?: Plausibility
109(7)
What makes one book plausible and another implausible?
It's possible, but is it probable?
Some dogs climb trees; can your dog climb trees?
The importance of accuracy
Implausibility through triteness
The job treatment: bad luck piled upon bad luck
Why some types of characters are implausible
How to make your book convincing
His Thoughts Returned to His Childhood: Flashback
116(9)
Why flashback is often a reason for rejection
The stop-the-story aspects of flashback
The realism-destroying aspects of flashback
When flashback should not be used
When flashback must be used
How to use it properly
Flashback that doesn't look like flashback
Flashback as an opening device: the ``everything-remembered'' script
How to make long flashbacks more interesting
Strange Sounds and Smells: Locale
125(8)
How much locale and background do books actually need?
The proper way to paint in locale and background
Should you ever skip locale and background entirely?
Locale in big chunks, and locale in small doses
The use of the senses in building locale
Should you write only about things and places you know?
Foreign terms and unfamiliar objects
How soon in a script must you establish locale?
PART THREE The Writing Facts 133(44)
Lincoln's Mother's Doctor's Dog: The Title
134(6)
The ideal title
What the title must do for your book
How much will a dull or trite title injure your sales chances?
Editorial preferences in titles
The arty title
The misleading title: love that sounds like murder
Proverbs and literary and biblical quotations as titles
The grade-school-composition title
Too-general titles
Incomprehensible titles
How to make a trite title fresh by twisting it
Your Way with Words: Style
140(5)
Some light on the dark mystery of style
How style is developed
Common errors of style, and how to avoid them
The primary purpose and function of style
Overwriting and its cure
The outstanding and easily recognizable style
Rhythm in style: the mixture of long and short sentences
The trick of underplaying
Why it makes scenes more effective
``And in the Beginning...'': The Opening
145(7)
How to open a book
When to open a book
The just-before, just-as, and just-after openings
The danger of too much introduction
The danger of too little
The narrative hook: use and abuse
The dialogue opening
The million characters opening
How soon must you introduce all your characters?
How to select the right opening
How to make your opening carry its share of the story load
Quote, End Quote: Dialogue
152(9)
How much dialogue should you use in a script?
Where to use dialogue, and where not to use it
How to make dialogue natural
How to break up long stretches of dialogue
How fiction dialogue differs from real-life dialogue
The factors of condensing and highlighting in dialogue
The danger of too much condensing
The subject of synonyms of ``said''
When to use indirect dialogue, and when not to use it
Dialogue that sounds rehearsed
Forced make-a-point dialogue
Over the River and Through the Woods: Transition
161(4)
How to move your characters from one place or time to another
How not to do it
How to break off one scene, and how to begin another
How to determine the proper point at which to close a scene and open the next one
The pause that depresses
The asterisk in transition
The error of too-detailed transition
The tie-in transition
Stuffing the Hollow Man: Characterization
165(6)
How to characterize without stopping your story
What characterization really means
The right way to help your reader know one character from another
Extreme differences in characters, and small differences
The factors of approach, attitude, and manner
Should you characterize minor story people?
Should you use character tags?
Clothing and physical appearance in characterization
Tips on names for characters
When to characterize
And They Lived Happily Ever After: The Ending
171(6)
The correct place to end your book
Three ways to end books, and when to use each
The real meaning of the ``unresolved'' script
Should you ever go on after the solution is reached and, if so, when?
The punch-line device: how to use it and how not to use it
Anticlimax, frosting on the cake: or anticlimax, excess baggage
When anticlimaxes are acceptable
The down-through-the-third-generation ending
PART FOUR The Finished-Product Facts 177(39)
The Slice and the Slash: Revision
178(7)
How and when to revise
How much should you revise?
The icebox or cooler system: good or bad?
The dangers of excessive revision
The loss of emotional heat in revision
Should you polish your scripts?
How to tell when an editorial comment is an invitation for revision
How to tell when it isn't
Why an editor's advice may be wrong for other houses
How to interpret editorial directions for revision
Marketing and Agents: Where to go With the Completed Script
185(14)
Covering the market front
How many times should you submit a script before giving up on it?
Can you ever resubmit a script to a market that has once turned it down?
Should you get a literary agent?
Reliable and unreliable agents
How agents operate
The writers' magazines
Market guides
Just Sign Here, Please: Contracts, Rights, and Other Legal Matters
199(10)
Guided tour of a book contract
What rights should the publisher control and what share of the income should you let him have?
British rights
Reprint and book club rights
Translation rights
Motion picture rights, television rights, and radio rights
Serial and anthology rights
How likely is it that the publisher will reject your script after it's under contract?
Royalties and the advance
The ``self-destruct'' clause
When to consult an attorney
The attorney who isn't a publishing specialist
Another Horizon: Nonfiction
209(6)
The major reasons for purchases and rejections
The opinion book: when it will sell and when it won't
The educationalhelpful book
The problem of the straight-educational book
The amusement-entertainment book
The ``you'' appeal
The as-told-to book
Big-name books and the small-town writer
Professional attitudes in nonfiction writing
You're on Your Own
215(1)
Things to remember when you begin the job of writing to sell
Index 216

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