Zero to One Million: How I Built My Company to $1 Million in Sales . . . and How You Can, Too
by Allis, Ryan-
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Summary
Author Biography
Ryan P. Allis is CEO of Broadwick Corp., one of the leading providers of Web-based e-marketing communications software, and CEO of Virante Inc., a Web marketing consulting firm, which he grew to more than one million dollars in revenue.
Table of Contents
| Acknowledgments | p. vii |
| Foreword | p. ix |
| Introduction | p. 1 |
| My Story: Going from Zero to one Million | p. 5 |
| Getting Off the Ground | p. 7 |
| Becoming an Entrepreneur | p. 15 |
| The 10-Step Process for Building a Company to $1 Million in Sales | p. 31 |
| Step 1: Understand the System | p. 33 |
| Step 2: Find Your Core Motivation | p. 49 |
| Step 3: Evaluate Your Idea | p. 57 |
| Step 4: Write Your Plan | p. 73 |
| Step 5: Raise Funding or Bootstrap | p. 97 |
| Step 6: Develop Your Product | p. 125 |
| Step 7: Develop Your Marketing and Sales Strategy | p. 137 |
| Step 8: Build Your Online Marketing Strategy | p. 161 |
| Step 9: Build Your Team | p. 181 |
| Step 10: Build Strong Systems and Scale | p. 201 |
| Choosing to be Successful | p. 229 |
| Steps for Success | p. 231 |
| Appendixes | |
| Financial Vocabulary | p. 259 |
| Recommended Books | p. 261 |
| Resources for Entrepreneurs | p. 265 |
| The Mission of the Humanity Campaign | p. 267 |
| Join the Community at Zeromillion.com | p. 273 |
| Index | p. 275 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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