Business Communication, Anniversary Edition

by ;
Edition: 13th
Format: Hardcover
Pub. Date: 2001-02-23
Publisher(s): South-Western College Pub
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Summary

Develop effective business communication skills and learn how to use them strategically and powerfully with Himstreet & Baty's Business Communication by Carol Lehman and Debbie DuFrene. The basis of the book is a strategic model for business communication, which includes the dynamic work place forces of diversity, technology, legal and ethical constraints, and a team environment. All the latest coverage of current communication technologies are covered, including electronic job searches, scannable and online resumes, e-mail, Internet search engines, video conferencing, collaborative software, and multimedia presentations. Exercises and Internet activities throughout the book aid in the development of written and oral communication skills, and special "team-building" activities help readers become more effective in group situations.

Table of Contents

PART 1 Communication Foundations 1(73)
Establishing a Framework for Business Communication
2(44)
Exploring Business Communication Concepts
46(27)
PART 2 The Writing Process 73(82)
Organizing and Composing Messages
74(48)
Revising and Proofreading Messages
122(33)
PART 3 Communicating Through Letters, Memorandums, and Electronic Communication 155(168)
Writing Good-News, Routine, and Goodwill Messages
156(42)
Writing Memos and Electronic Communication
198(40)
Writing Bad-News Messages
238(42)
Writing Persuasive Messages
280(43)
PART 4 Communicating Through Reports and Business Presentations 323(192)
Understanding the Report Process and Research Methods
324(38)
Managing Data and Using Graphics
362(32)
Organizing and Preparing Reports and Proposals
394(64)
Designing and Delivering Business Presentations
458(57)
PART 5 Communicating About Work and Jobs 515
Preparing Resumes and Application Letters
516
Interviewing for a job and Preparing Employment Messages
578
Appendices
Appendix A Document Format and Layout Guides
A-1
Appendix B Document Formats
B-1
Appendix C Language Review and Exercises
C-1
Appendix D Grading Symbols
D-1
Index
I-1

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