Managerial Economics Applications, Strategy and Tactics
by McGuigan, James R.; Moyer, R. Charles; Harris, Frederick H.deB.Edition: 9th
Format: Hardcover
Pub. Date: 2001-03-07
Publisher(s): South-Western College Pub
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Summary
This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
Table of Contents
| Preface | xiii | ||||
| PART I Introduction | 1 | (68) | |||
|
2 | (28) | |||
|
30 | (39) | |||
| PART II Demand and Forecasting | 69 | (200) | |||
|
70 | (55) | |||
|
115 | (10) | |||
|
125 | (56) | |||
|
176 | (5) | |||
|
181 | (46) | |||
|
227 | (42) | |||
| PART III Production and Cost | 269 | (132) | |||
|
270 | (55) | |||
|
317 | (2) | |||
|
319 | (6) | |||
|
325 | (34) | |||
|
356 | (3) | |||
|
359 | (42) | |||
|
396 | (5) | |||
| PART IV Pricing and Output Decisions: Strategy and Tactics | 401 | (336) | |||
|
402 | (36) | |||
|
438 | (29) | |||
|
467 | (32) | |||
|
499 | (40) | |||
|
539 | (48) | |||
|
583 | (4) | |||
|
587 | (39) | |||
|
626 | (62) | |||
|
674 | (14) | |||
|
688 | (49) | |||
|
719 | (18) | |||
| PART V Long-Term Investment Decisions and Risk Management | 737 | ||||
|
738 | ||||
| Web Chapter A: Optimization Techniques | 1 | (23) | |||
| Web Chapter A Appendix: Constrained Optimization and Lagrangian Multiplier Techniques | 24 | ||||
| Web Chapter B: Linear-Programming Applications | 1 | ||||
| Appendix A: The Time Value of Money | A-1 | ||||
| Appendix B: Tables | B-1 | ||||
| Check Answers to Selected End-of-Chapter Exercises | C-1 | ||||
| Index | I-1 |
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